Prabhat Khabar, dubbed the people’s newspaper, turns 25 on August 14, 2009. The mark the occasion, the paper has planned a slew of activities from August 14-16.
R K Swamy BBDO has appointed Ambareesh Chakraborty as Principal Consultant. He moves from TBWA\India, where he was Senior Creative Director & Creative Head – West.
With a long weekend stretching ahead general entertainment channels are ready with a slew of programmes to keep people inside their homes, a good idea given the swine flu epidemic. exchange4media takes a look at what’s on offer on various channels throughout the Independence weekend.
India is celebrating her 62nd year of Independence amid the swine flu epidemic and threat of a drought looming large. News channels have sufficient fodder to highlight several issues facing the nation today and as part of their I-Day packages, news channels have lined up a series of thought-provoking shows this year.
Sport18, the sports marketing division of Network18, will be holding the ‘BSA Hercules Cyclothon Bengaluru 09’ on October 11. The event is being dubbed as the first ever mass mobilising cycling event in the country. Sport18 has also partnered with the Cycling Federation of India for this annual event.
As India celebrates her 62nd Independence Day on Saturday, August 15, 2009, exchange4media speaks to Indian radio industry honchos to find out the one freedom the industry would like to celebrate this Independence Day. An exclusive dipstick survey.
DishTV has introduced what it calls ‘Life Services’ by converging the Internet with the television medium, which is providing Internet services on television to reach out to the masses across India. This move is seen as an effective way to enable anytime access to ‘life services’ like travel, job search and matrimony.
Creativeland Asia has launched its student arm – YoungCreative.org. YoungCreative.org is an initiative to bring together the most creative minds from the student community from various backgrounds like management schools, design schools and graduate colleges.
Radio Misty is donning a new look and feel from this Independence Day. The FM station is using both on-air and on ground extensively as a promotional tool to spread the awareness of the revamp. Radio Misty will be also introducing new shows such as ‘Aap ki Mehfil’.
Eros International Plc, UK, on August 13 announced the appointment of AP Parigi as Group CEO for its India operations. Parigi had recently stepped down as ENIL’s (Radio Mirchi) Managing Director and is scheduled to complete his tenure by September 30, 2009.
Priyank Vashisht, General Manager – West at Hansa Events & Activation, part of the RK Swamy Hansa Group, has moved on. He has started his new venture, christened K & V Media, along with Abdullah Khan, a veteran in the space of entertainment marketing and production.
We do believe that our values are strong enough to hold their own against all attacks, but television rating points (TRPs) have no respect for culture. Here, there is no established hierarchy and Gods get no extra marks, says BV Rao.
I expect the days to come to be really exciting. Budgets, agency size, team size, efficacy, conventions, luxury of time, ROI – everything will be questioned. Even without the recession the world has been a bit confused about where advertising and communication should be going. Digital, integration, mobile, new media, social media are words and phrases that have been baffling the pundits for sometime now. The rapidly evolving communication needs has anyway brought a 30-year old network agency and a two-year old independent agency on the same plane.