Date-wise News

Year-on-year, BBDO has established itself as one of the most powerful creative brands globally. However, even as the India operations are 18 months old, BBDO has been quiet here. In a conversation with exchange4media, BBDO India’s Chairman & NCD Josy Paul speaks on the developments at the agency, his partnership with agency CEO Ajai Jhala and the road that they have undertaken in search for new-age advertising, where BBDO is not competing with creative agencies but with content creators like news channels.

Noor Fathima Warsia Aug 5, 2009 8:09 AM

Mid-Day Multimedia Ltd has elevated Manajit Ghoshal as Managing Director of Mid-Day Infomedia Ltd. The promotion brings Ghoshal his third simultaneous role in the Group. He will continue being the CEO of Mid-Day Infomedia Ltd and Group CFO of Mid-Day Multimedia Ltd.

e4m Desk Aug 5, 2009 8:06 AM

Idea Cellular Services is taking its ‘Walk when you talk’ campaign the out-of-home way. Conceptualised by 141 Wall Street (a division of Bates 141), the Idea ‘Walk when you talk’ OOH campaign will cover 450 towns and 40 cities. The campaign, which began in the first week of July, will continue till August-end.

Pallavi Goorha Kashyup Aug 5, 2009 8:00 AM

Following its foray in the fairness cream market, Dabur has assigned the creative duties of its newly launched brand, Uveda, to Bates 141. Bates 141 will be handling the creative mandate for Uveda, along with the already existing brands of Dabur in its kitty. Jayanto Banerjee, EVP, Bates 141, has confirmed the development.

exchange4media Mumbai Bureau Aug 5, 2009 7:59 AM

Interface Communications has appointed Elango as Head of its Chennai branch. He will replace Subramanian, who quit the organisation a few months back to join O&M Chennai. Prior to joining Interface, Elango was General Manager at RK Swamy BBDO.

Judy Franko Aug 5, 2009 7:58 AM

Launched in July 2009, Zimblee digital campaign tool, an online advertising self-service platform from Yureekah Software Technologies, is targeted at publishers and advertisers. In conversation with exchange4media.com, Devaraj Southworth, Founder and COO, Yureekah, speaks at length about Zimblee’s growth plans in 2009-10.

Robin Thomas Aug 5, 2009 7:58 AM

The Ministry of Information & Broadcasting (MIB) has so far permitted 410 private satellite TV channels to uplink from India as per uplinking guidelines and 73 private satellite TV channels, uplinked from abroad, to downlink in India as per downlinking guidelines.

e4m Desk Aug 5, 2009 7:56 AM

This week, veteran journalist Sandeep Bamzai catches up with Siddhartha Basu of Big Synergy to know more about the non-fiction shows and fiction projects from Big Synergy. There are no less than five big-ticket non-fiction shows from its stable currently on air on various channels – ‘Sach Ka Saamna’, ‘Dus Ka Dum’, ‘India’s Got Talent’, ‘Aap ki Kachehri’, and ‘Godrej Khelo Jeeto Jiyo’.

Sandeep Bamzai Aug 5, 2009 7:56 AM

Jaypee Cements is on the lookout for a creative agency and has called for a pitch. It is learnt that a brief has been sent out to various agencies. However, the names of the agencies taking part in the pitch couldn’t be ascertained at the time of filing the report. The account size is pegged in the region of Rs 10 crore.

e4m Desk Aug 5, 2009 7:55 AM