While it’s okay for an MP to raise issues about the content on television channels, the Government must show restraint and not attempt to police the media, feels Pradyuman Maheshwari.
Size does matter, especially in out-of-home campaigns. TDI Media Services has set up life-size cut-outs of actor Hrithik Roshan along with innovatively-designed stalls at Delhi and Bangalore airports as part of its OOH campaign for Acer laptops.
‘Green is in’ may sound too clichéd. However, a new study conducted by WPP agencies Cohn & Wolfe, Landor Associates and Penn, Schoen & Berland Associates, as well as independent strategy consulting firm Esty Environmental Partners, identifies some critical global trends regarding consumers’ preference for green products and companies.
If last week ‘Balika Vadhu’ was an issue in Parliament, on July 22, 2009, new show ‘Sach Ka Saamna’ came under fire in Parliament. In the case of the latter, the broadcaster, STAR India, has already been given a show-cause notice for the show, wherein the channel has to submit its reply by July 27, 2009. <br> <a href= http://www.exchange4media.com/e4m/news/fullstory.asp?section_id=6&news_id=35383&tag=31049&pict=0 target=_blank><b>Comment: Government! Leave those channels alone</b></a> <br> <a href= http://www.exchange4media.com/e4m/news/fullstory.asp?section_id=6&news_id=35375&tag=31040&pict=0 target=_blank><b>Genre Check: ‘Sach Ka Saamna’ opens on a good note with 4-plus TRP </b></a>
The slowdown is finally beginning to wear off as hirings are back on agencies’ agenda. Law & Kenneth is one such agency that has lined up ambitious expansion plans and has been adding to its team in Mumbai. The agency is looking at a complete revamp by hiring people with new ideas for creative developments.
Neo Cricket has got busy with a revamp exercise that involves launching a new tagline for the brand, to making a complete change in its show packaging. The channel is in an aggressive marketing mode and has earmarked nearly Rs 4 crore as marketing budget. Neo Sports, too, is working on a complete revamp, which is scheduled to be visible from October this year.
For nearly 30 years Fair & Lovely has strived to fulfill every girl’s dreams to be, well, fair and lovely. The brand has kept up with the times and has moved from helping a girl find a
STAR officials continue to be very tight-lipped on the restructuring process that the company had undertaken recently. Sources familiar with the situation informed that the reorganising was expected to see STAR India operations report directly to the London office. It is also expected that the scale of STAR Hong Kong would be impacted significantly and that it would now be a liaison coordination office.
It could be said to be the moment of truth for Star Plus as its late night gamble – ‘Sach Ka Saamna’ – is paying rich dividends for the channel. The reality show, which had generated a lot of interest even before launch, opened with a TRP of 4.6 and managed an average of 4.3 TRP in its opening week despite the timing of 10.30-11.30 pm. Prior to this, Star Plus was getting an average TRP of just 0.8 from this time band.