The three-day EEMAGINE 2009 convention, held in Agra from July 9-12, culminated with the EEMAX Awards, dubbed as the first ever event industry awards. The Awards honoured outstanding work in 21 categories. Krayons, Encompass, and Jagran walked away with a giant’s share of the Awards.
For long, language newspapers have been living in the shadow of the English papers, a fact emphatically pointed out by the panel on ‘The Future Lies in the Languages’. The session dwelled on what ails language dailies and how they can be at par with the English dailies when it came to grabbing a lion’s share of the advertising revenue pie.
Revenue from advertising has been the darling of most publishers in India, while there a few who still chose to embrace the subscription model. The session on ‘Advertising Vs subscription revenues: What will drive the bottomline in future’ saw a lively debate on this issue at the Indian Newspaper Congress 2009.
Making research relevant and what ails current readership studies came under the scanner at the Indian Newspaper Congress 2009. The session discussed research studies that have been the bone of contention for the Indian print industry for many years now. The panel reiterated the fact that the industry, though united, had not found collaborative solutions for this issue.
Print ad volumes of air conditioners decreased by 9 per cent during January-May ’09, as compared to January-May ’08. LG Electronics India Ltd led in AC advertising in print during January-May ’09, while Hitachi Ace Follow Me topped the list of new brands of ACs advertised in print during this period.
The second panel discussion of the Indian Newspaper Congress 2009 focussed on the business aspect of the newspaper domain. The experts in the session discussed on the present dynamics of the business. The conversation also debated on how the newspaper houses had to focus on new markets and new media to be able to attract new audiences.
The first panel discussion at the Indian Newspaper Congress 2009 was a future-looking session that tabled the possibilities of growth in the new age, where various kinds of emerging mediums are both competing and collaborating with print. Moderator Starcom MediaVest Group’s Ravi Kiran kicked off the discussions by asking what publications should do to attract and hold on to the attention of the digital natives.
P&M Group is all set to launch Maurya TV in Orissa, Jharkhand and Bihar in the next two months. P&M will also launch Digital Cinema Multiplex chain, malls and family entertainment centres. The Group has appointed Rajiv Mishra as CEO. Mishra moves from CineMaya Group, where he has been Senior VP. Monday will be his last day with the CineMaya Group.
The first 40-odd days of Ambika Soni as Minister of Information and Broadcasting have been excellent, writes Pradyuman Maheshwari. She’s made no tall promises and has been making the right statements… like her views on regulation of news channels and the use of child artistes on television shows.
Though Hindustan Times has always successfully been able to buck the trend by appealing to younger readers as compared to its competitors, there is still a pro-active and concerted effort that has been made to reap benefits from the demographic divide that India as a country enjoys.
Hindustan Times’ makeover, which was unveiled with its July 11 edition has gone down well with media planners, who have appreciated the new look and found it ‘refreshing’, ‘youthful’ and ‘giving a web feel’. Exchange4media spoke to some media planners to know more about this new look.<br> <a href=http://www.exchange4media.com/e4m/news/fullstory.asp?news_id=35263§ion_id=5&pict=4&tag=30878 target= _blank><b>It’s makeover time for Hindustan Times </b></a>
The Indian Newspaper Congress 2009 wrapped up with a high-powered CEO Panel on ‘Reinventing the Newspaper’ and what was the way forward. The main take-off from the session was that perhaps it was not the newspaper that needed reinvention, but news did. The day-long Congress was held in the Capital on July 10 in collaboration with Indian Newspaper Society and the exchange4media Group.
The Indian Newspaper Congress (INC) 2009, organised by the Indian Newspaper Society and the exchange4media Group, opened to a full house on July 10. One of the key highlights of the INC was the Keynote Address by Chief Guest Dr Shashi Tharoor, Minister of State for External Affairs, Government of India.