Big FM Allahabad has got on board RJ Arun to host its breakfast show, ‘Big Chai’, every morning between 7 am and 11am, Monday to Saturday. ‘Big Chai’ features various sections focusing on the vibe of the city and involving listeners in various day to day topics that could help them.
It’s celebration time at Radio City as the FM station completes eight years in India. The station has carried forward its pledge to offer a melodious journey for listeners over the last eight years. Radio City stations across 20 markets will commemorate this occasion in great style along with listeners through a diverse array of interactive activities.
BBC World News is coming up with a special season of programming in July to commemorate the 40th anniversary of the extraordinary 1969 moon landings. The programmes will explore the history and geology of the moon, how those initial steps have impacted on our lives today, and the future of space tourism.
For long India's hinterland has been technologically a no-man's land, but not any more. This was evident at a seminar on Rural Telecom held in the Capital on July 3, 2009, which discussed all aspects of the telecom sector in rural India. The seminar, organised by Rural Marketing Association of India, saw the participation of all major telecom service providers in the country.
A mark etched permanently, that’s the idea behind Camlin’s latest OOH campaign for its permanent marker. The clutter breaking OOH campaign, which broke on June 28, 2009, can be seen across metros like Mumbai, Bangalore, Kolkata, Delhi and Pune.
Malayalam music channel Asianet Plus, part of Star Jupiter Entertainment Television Ltd, has decided to go in for a complete revamp of its programming content. The channel has introduced four new shows from the first week of July and is planning to position itself as a general entertainment channel.
ViziSense on Friday launched a new tool to help media planners and marketers calculate the reach and frequency of their online campaigns across selected websites, allowing them to identify an efficient set of websites as part of their media plan, and that too, at an optimal cost.
Though Mumbai is yet to see the heavy downpour of previous years, FM stations in the metro are prepared this time and are leaving no stone unturned in coming to the aid of their listeners with several ‘monsoon care’ initiatives.
Zee South channels have effected some managerial restructuring. In order to bring greater focus and growth in the South channels, Sanjay Reddy has been elevated as Chief Operation Officer for the Zee South channels – Zee Telugu, Zee Tamil, Zee Kannada and Zee 24 Gantalu. Prior to this elevation, Reddy has been CEO, Zee Telugu.
“Creativity in advertising is not writing a story with a twist in the end. Real creativity is to crack a problem and give a solution that builds value for the client. Real creativity is all about generating relevant insights, breaking barriers and changing human behaviour,” says KV (Pops) Sridhar, NCD, Leo Burnett.
Turner International India Pvt Ltd has promoted Troy Lobo to Director of Wireless, Interactive Content Development and Distribution for the South Asia region. Based in Mumbai, Lobo directly reports to Siddharth Jain, Vice-President and Deputy General Manager – Distribution & Business Operations, South Asia, Turner International India, and is responsible for driving mobile and interactive platforms for the portfolio of Turner’s news (CNN) and entertainment brands (Cartoon Network, POGO and WB). Lobo had joined Turner International in 2005 as Associate Director and was promoted to Head of Wireless and Interactive in 2008. In his new role, Lobo will manage and oversee operations of the in-country mobile sites, games development and publishing for mobile and TV, Video-on-Demand services and On-line platform content distribution. He will also assist the regional team in developing new games, applications, services across various Digital and Interactive platforms.