The see-saw battle for the numero uno position among the top three Hindi GECs continues. As per the latest TAM data, Week 26 sees Zee TV surge ahead to claim the No. 1 spot with an all day GRP of 243.1. Colors is at No. 2 with 242.8 GRPs, while Star Plus slips to the third position this week with a GRP of 218.5.
Network18 Media and Investments Ltd has reported a consolidated net loss of Rs 181.87 crore for the year ended March 31, 2009. Consolidated revenues, on the other hand, have gone up to Rs 765 crore, a growth of 18 per cent YoY.
Catering to an impatient generation that doesn’t like to wait, Tata Indicom has introduced Tata Photon Plus, a wireless Internet product that offers speeds of up to 3.1 mbps. The company has come up with a new campaign that breaks on July 1 across GECs to support the product. Contract Advertising is the agency behind the campaign.
V-Guard, leaders in stabilisers with a strong presence in wires, water heaters, fans and pumps, have assigned the communication duties of their entire portfolio to TBWA\India. Lowe and a few other local agencies, besides TBWA, had contested this pitch. The account is valued at over Rs 10 crore.
In an extremely smart and savvy positioning play, ET Now is redefining the tenets of business television in India. Using the jagged edge of reportage, a la BBC, ET Now is going after CNBC-TV18. This week, veteran journalist Sandeep Bamzai takes an indepth look at business channel ET Now and how it is set to give other business channels a run for their money.
ITC’s corporate division has called for a creative pitch for the first time. The pitch is taking place in Kolkata. The objective is to highlight ITC as a brand and create brand building awareness. JWT and O&M are two of the agencies in the race for the business. According to sources, the account size is pegged upwards of Rs 150 crore.
Multi Screen Media has roped in Ajit Thakur as Business Head of its flagship Hindi general entertainment channel Sony Entertainment Television. Thakur joins the company from today. He moves from Balaji Motion Pictures, where he was working as CEO.
Sanjay Raina, Head of Brand Strategy and Consumer Insights at AESB, is joining MEASAT Broadcast Network System (MBNS) as Vice President - Marketing. He takes charge from July 1, 2009. In his new role, he will be reporting to Henry Tan, COO - Content Management and Communications.