Candid Marketing has sprung into action rendering its on-ground services to AXN. The massive campaign by Candid Marketing directed at promoting soon-to-be-announced fourth AXN Action awards was organised in six metropolises across India, in tune with the spirit and buyoance of the channel.
Manorama online, the Malayalam website from the Malayala Manorama group, is all set to launch an educational website on June 22, 2009. The website will provide information on higher education opportunities in the country.
Unlike the traditional media such as television, radio, and now even out of home, the mobile industry lacks a universal credible measurement system. The present scenario invariably leaves advertisers confused over whether an advertisement has reached the right target audience or not. Operators, too, are faced with many unanswered questions about the subscriber behaviour, especially that of competitors. Experts state that the mobile industry too now needs a metric to grow.
Vikrant Mudaliar currently heads Brand Marketing at Tata Sky Ltd and is based in Mumbai, India. He joined Tata Sky in 2005 and was part of the startup team that launched Tata Sky’s satellite TV service in India in August 2006. A great believer in the importance of consumer insights, He says, “The marketers need to see beyond the obvious to discover real consumer insights. It very often is a case of sifting through ‘what is said’ to find the insight behind ‘what is unsaid’.”
At a time when fragmentation is seen as a growing challenge facing advertisers across markets, Universal McCann, Microsoft and Facebook officials spoke to the audience at Cannes Lions International Advertising Festival on the Gravitational Mass Media that can replace the need to purchase distribution from standalone media companies.
Another big disappointment on the second day dampened India's hopes at Cannes Lions as JWT India’s Teach India failed to make it to the winning list of the Direct Lions category. Since 2006, India has been consistently winning in this category; last year India had won a Grand Prix. The score of zero this year has added to the slow start for India at Cannes Lions 2009.
Leo Burnett India is the only agency that has won a Cannes Lion for India so far. In the Promo category, the agency has been awarded a Bronze Lion for the entry ‘Stainbroidery’ for Procter & Gamble’s detergent brand Tide.
Agnello Dias, Chief Creative Officer, TapRoot India, is one of the Indian jury members at the Cannes Lions International Advertising Festival. Aggi, as he is better known, has the distinct credit of bringing India the only Grand Prix that the country has won at Cannes Lions. In this blog, Dias writes on his experience of being a jury member at the festival.
India’s performance at the inaugural PR Lions was disheartening. Genesis Burson-Marsteller’s Principal and Founder Prema Sagar, who was also an Indian juror on PR Lions this year, speaks on what went wrong. In a conversation with exchange4media, she chalked out a 5-point mantra that PR agencies must follow while entering for global awards.
Soon after Ogilvy & Mather bagged the creative duties for the personal care brand VLCC for Rs 10 crore, VLCC has now divided its marketing insights and CRM initiatives between Media Contacts and 141 Sercon. The account size has now risen up from Rs 10 crore to Rs 30 crore.
The world’s biggest modern-day mystery is about to get solved. Doomsayers wondering how microblogging service Twitter is ever going to earn revenues have reason to be relieved. For, Biz Stone, a Silicon Valley serial entrepreneur who co-founded Twitter in 2006, and was speaking at the Cannes Lions International Advertising Festival, thinks he has found the magic potion.
It has been one of the slowest starts for India at the Cannes Lions International Advertising Festival. Courtesy Leo Burnett, India has one Bronze Promo Lion – the only metal won so far. JWT India’s ‘Teach India’ disappointed all, by not making it to the winner’s list. The 60-odd Indian delegates were seen in small groups at the famous Gutter Bar reiterating the lower number of Indian delegates this year, and the lacklustre performance so far.