The North-East TV Group launches a new TV channel, HY TV. The channel is South India’s first multi-lingual global TV channel for News, Infotainment and current affairs.
Judy Jarvis has been made Regional Commercial Manager for South Asia, British Airways. She will be based at the airline’s South Asia headquarters in Gurgaon. Jarvis is responsible for all commercial activities in the region. She had joined British Airways in 2000 and has handled many sales portfolios within the company, managing relationships with several of the airline’s key corporate and travel agency partners. She brings with her vast commercial experience that she has amassed in various roles over the last eight years. Jarvis had gained sales and operational experience with various travel management companies prior to joining British Airways.
Comparison based social shopping portal Naaptol.com has announced the appointment of Hari Trivedi as its President. Based in Mumbai, Trivedi will be responsible for overall sales and marketing at Naaptol. Trivedi, who till recently had spearheaded Aksh Optifibre as Head of IPTV business and prior to that Times Internet Ltd as National Head for E-commerce, is acknowledged as an expert in managing retail, sales and software development for e-commerce.
Amitesh Rao, currently National Business Head, Rediffusion Y&R, for one of the biggest brands in India – Airtel, has been announced as the new Chief Operating Officer for Rediffusion Y&R, Sri Lanka. He will be reporting to Rohit Misra, President, Rediffusion Y&R. Rao had moved to Rediff in 2007 from JWT, where he was heading the Pepsi business as Vice-President. He had begun his career with McCann Erickson and had also worked with Publicis India.
FMCG company CavinKare Pvt Ltd has launched its new Fairever Fruit Fairness crème, an extension of its fairness cream ‘Fairever’. South Indian actress Asin, who has been associated with the brand for the past four years, unveiled the new product.
Coca-Cola India is all set to launch its digital initiative, christened ‘Thums Up Thunder Wheels’. The initiative is designed to leverage the popularity of digital media like mobile phones (GSM, CDMA and IVRS) and the Internet, among soft drink consumers.
Adani Wilmer Ltd, manufacturer and marketer of edible oil brands such as Fortune, Raag Gold Refined Palomien oil, King, Bullet and Ivory, is set to revamp its existing brands and launch a new range of products. The repositioning is being carried out by O&M, while Tata Elxsi is designing the new pack and jar designs.
“In many ways India is ‘superficially’ completely different from what it used to be. The self-confidence of Indian business and the ability of Indian businesses to deal effectively on a world stage have changed completely. However, the fundamental personality, characteristic and the way people behave are very much the same,” says Wally Olins, Chairman, Saffron Brand Consultants.
JWT has been assigned the creative duties of Sony’s brands – Vaio, Bravia, Handycam and Cybershot. Senior sources close to the development have confirmed the news and pegged the account size at Rs 60 crore.
Following the footsteps of most media companies, CyberMedia, too, is walking down the manpower cost rationalisation road. The company has formulated revised compensation packages, where the cost to company for all employees would be brought down. The changes would be applicable from April 2009.
The Multi Screen Media and BCCI row that had appeared to be a settled matter on March 19, 2009 is under threat of erupting once again. IPL Commissioner Lalit Modi has been quoted in sections of the media as saying that MSM’s clause of binding into a non-terminable contract was “unacceptable” to the BCCI.
