Following on the heels of the many exits at INX Media, Indrani Mukerjea and Peter Mukerjea, the promoters of the company too have now stepped down from their current management roles. In the meanwhile, INX investors have roped in industry veteran Pradeep Guha to consult on the way forward for the organisation.
UM, a division of Mediabrands, IPG’s media management unit, has announced that Prashant Kumar, CEO of UM Malaysia, has been appointed to be a member of the Cannes Lions 2009 jury. Kumar will be a member of the Media Lions’ Jury. He is the first ever Malaysian CEO to be appointed to this panel and the first from the media industry.
Raj Musix Kannada, a 24-hour TV channel devoted to Kannada music, formally went on air from March 9. Raj Musix Kannada is part of Raj Television Network Ltd, Chennai, and this is their first foray into Karnataka. Raj TV has tied up with MQ Networks Pvt Ltd for exclusively handling the Raj Musix Kannada operations in Karnataka.
In a first ever initiative with the Election Commission of India, the Advertising Agencies Association of India (AAAI) is examining the possibilities of doing a pro-bono campaign to urge the citizens of India, especially the youth, to step out and vote.
As a young Creative Director with Grey, Dam had created the ‘Hungry Kya’ platform for Domino’s to launch pizzas in India. Continuing with the special tribute to Women Icons of the advertising world, exchange4media highlights the achievements of Shalini Dam, National Creative Director, Grey India.
With the Lok Sabha elections just over a month away, mainline news channels have got into poll overdrive. The channels have started working work out comprehensive election coverage strategies and innovative programme formats in line with battle theme for the elections. exchange4media continues with its coverage on different channels’ poll plans.
Visa Inc has unveiled its first global advertising campaign with the tagline ‘More people around the world go with Visa’, reflecting the company’s evolution to a single, global company. The new campaign enables Visa to align its worldwide marketing under a single theme that highlights the superior value it delivers versus cash and cheques.
Allied Media has bagged the media duties of ‘No Marks’, an Ayurvedic skincare range of products from Ozone Ayurvedics. Shripad Kulkarni, COO, Allied Media, has confirmed the account size to be in the region of Rs 20 crore. It may be recalled that top cop Kiran Bedi had recently been roped in for the brand campaign for No Marks. OMS is the incumbent agency.
After completing nearly a year with Radio One, Raj Gopal Iyer has quit the FM station as Station Head - West. He is setting up his own advertising, media, marketing and HR consulting firm, Blue Ocean Consulting, which would be mainly into manpower search, training and team building activity.
Rajeev Gaur has put in his papers as COO at Times Business Solutions Ltd (TBSL), where he was second-in-command to CEO R Sundar. Gaur’s resignation comes after a tough few months faced by the company. exchange4media had reported about layoffs in Times Group in February, where reportedly TBSL was among the worst hit.
Deccan Herald has undergone a complete overhaul and is donning a new look that is young, contemporary and refreshing. The move has been dubbed as part of the constant change that the paper upholds in keeping with the changing times and has been in offing for a while. However, there is no change in the price of the newspaper.