Mudra Bangalore bags creative mandate for Jockey
Following a multi-agency, Mudra Bangalore has bagged the creative duties of international innerwear brand Jockey.
Date-wise News
Warner Bros issues notice against remaking 2006 Oscar winner ‘The Departed’
In probably a first of its kind development, Warner Bros Entertainment Inc has issued a public notice against remaking its 2006 Oscar winner ‘The Departed’. The notice appeared in a leading national daily on March 3 and does not name any specific person/s, who are producing a film in Hindi based on ‘The Departed’.
Elections 2009: Big budgets, big tie-ups, big stakes
The Lok Sabha poll dates have been announced and this year, two of the three pet passions of Indians will collide – politics and cricket. While the five-phased polls will be held between April 16 and May 13, the Indian Premier League Season two is slated to be held between April 10 and May 24.
Coca-Cola India brings on board Sangeeta Pendurkar as VP, Strategy
Sangeeta Pendurkar, former Chief Marketing Officer with HSBC Bank Middle East Ltd, has been appointed as VP - Strategy at Coca-Cola India. In her new role, she will be handling strategic planning initiatives and the international trade business and reporting to Atul Singh, President & CEO, Coca-Cola India.
‘Technology Review’ magazine launched in India; priced at Rs 100
Cyber Media has launched its 15th media offering, ‘Technology Review’, described as a magazine of innovation. The monthly magazine was launched on March 2 and is priced at Rs 100. The magazine will have an initial print run of 15,000 copies.
Guest Column Retrofit: B-Town blues as big ticket films take a dive
Show business is feeling the pinch. Big buyers are not coming forward to pick up marquee helmed produced, directed or starred titles. The gloom has set in because two or three biggies have turned turkey at the box office this year. The euphoria of December 2008 has dissipated very quickly, leading to a sense of emptiness in B-Town, says veteran journalist <b>Sandeep Bamzai. </b>
Elections 2009: News channels gear up for the great Indian poll show
With the Election Commission announcing the dates for the five-phased Lok Sabha elections – from April 16 to May 13 – news channels have got busy with special shows, debates, interviews and election bulletins. Though many channels are yet to finalise their programme plans, exchange4media spoke to a few players regarding their poll coverage.
MSM busy with IPL, regional expansion & slew of new programming on Sony
It has been two weeks now since Man Jit Singh, who has been the Chairman of the Multi Screen Media (MSM) Board since 2007, took complete charge of MSM as its interim CEO. Singh informs that MSM is busier than usual with its regional expansion plans taking off, beginning with the Eastern India market; IPL being in the process of closing the deals with its sponsors; and Sony, Max, Sab and Pix gearing for a “good year”.
Ad networks in India far from mature, lag behind the US by 7 years
Pegged at 5-7 per cent of the total advertising market, ad networks in the country are still at a nascent stage. It will take India at least a year for ad networks to become mainstream media vehicle vis-à-vis the US, which has a well established network. exchange4media speaks to some industry players on the growth challenges and opportunities.
<b>Anil Mishra</b>, CEO, Integrid Media
Advertisers should be educated with all technical features and benefits Internet advertising offers. Brands are still shying from the Internet largely due to lack of knowledge amongst advertisers with respect to benefits of Internet advertising, even the conventional agencies, barring a few leading media buying agencies, are not investing enough in the resources required to educate clients about the potential of Internet platform. They don’t want to invest time and money in people as return (billing) is still very small compared to traditional media. The small size of the Internet population is another turn off for big FMCG brands.