Date-wise News
MTV Networks announces strategic changes in South East Asia region
MTV Networks International (MTVNI), a unit of Viacom, has promoted Indra Suharjono as EVP and MD, MTV Networks Southeast Asia and Greater China. Based in Singapore, Suharjono will succeed Amit Jain, Executive Vice President and Managing Director, MTV Networks Southeast Asia, China and India, who will work closely with Suharjono to ensure a smooth transition while he takes on special projects for MTVNI based out of Singapore.
Global affiliations land World Gold Council campaign in BBH London’s lap
Bartle Bogle Hegarty (BBH) continues to benefit from its globally affiliated businesses. The latest is the campaign that BBH London has conceptualised and created for World Gold Council (WGC) and D’damas. It may be noted that O&M India is the creative agency on board for WGC in India. The campaign breaks on air from December 20.
An upbeat OOH industry looks for a further growth spurt in 2009
Slowdown or no slowdown, the OOH industry is looking ahead at a growth time in 2009. Some of the key drivers for this growth are expected to be infrastructure projects, rise in the number of the working population, and clutter in traditional media, among others. exchange4media speaks to some industry leaders on their expectations in the year ahead.
After a great 2008, regional FM stations look to tune in to an even better 2009
Regional FM stations are all set to be the next big thing and 2009, which could possibly see the rollout of the Phase III of FM expansion, is expected to see these FM stations play a big role. Sure there are some difficult turns too, but the road ahead for the regional FM stations looks reasonably bump free.
The Meltdown: Digital media no longer buffered; looks for profitability – Part 2
The economic slowdown has started affecting the digital media as well. In the first part of this report, exchange4media tried to understand in what ways and how far digital media was being impacted by the slowdown. In this second part, exchange4media speaks with industry leaders to find out how they intend to stay ahead in tough times and what their expectations are from 2009.
Guest Column Retrofit: Khan Vs Khan - bringing in some cheer post 26/11
Exclusive: Tata Teleservices reviews media biz; account size Rs 70 crore
Following the completion of the contract between Tata Teleservices and its media agency Lodestar Universal, the company is in the process of reviewing its media duties. Tata Teleservices has already spoken to various agencies for credential presentations, and is now in the process of short-listing the agencies that would finally contest for the business.