In a major organisational restructuring drive, Zee Entertainment Enterprises Ltd (ZEEL) has created key operational building blocks, which will be headed by Chief Operating Officers and supported by corporate functions such as revenue, finance, human resources, strategy and business development, company secretary, legal, IPR, and IT.
Taking inspiration from the paranoiac character in the Bollywood classic ‘Albert Pinto Ko Gussa Kyon Aata Hai’, Iffco-Tokio General Insurance has rolled out a new campaign, which aims to show ‘Albert Pinto Kyon Muskura Raha Hain’. Conceptualised by Publicis India, the TVC will break on October 15 on all national channels.
Geodesic Ltd, a developer of innovative products in the information, communication and entertainment space, has roped in Pinstorm to handle the global online launch of its undisclosed new product. The company has also brought on board Lintas Media Group as its global offline media agency of record.
Future TV has acquired exclusive rights to install and operate its network at the Radhakrishna Group’s Foodland Fresh chain of food and grocery stores. This arrangement will ensure exclusivity to Future TV screens in Foodland Fresh outlets across Mumbai, and its extended suburbs, Navi Mumbai and Thane.
CyberMedia has launched an SMS-based news service to cover the latest in the world of mobile gadgets in association with MyToday Dailies the opt-in SMS service from Netcore. The SMS service is being offered free of charge.
‘Prahaar’, the Marathi newspaper from Rane Publications Pvt Ltd – a publication venture of Maharashtra Revenue Minister Narayan Rane – has hit newsstands on October 8. The paper has embarked on a campaign to promote its launch, which comprises a TVC and radio spot conceptualised by Cell18.
Zee Tamizh, a 24-hour Tamil general entertainment channel from Zee Entertainment Enterprises Ltd, part of the Essel Group, went on air on October 12. This is Zee Network’s 33rd channel and third in the South after the Group’s Telugu and Kannada channels.
HDTV-ready English news channel NewsX has assigned its creative mandate to Euro RSCG following a multi-agency pitch. The partnership with Euro RSCG will see the creation and introduction of innovative marketing campaigns, which position and showcase the channel’s philosophy of delivering clarity in a complex world.
The current global economic churn has begun to have its effect on ad spends. ZenithOptimedia has reduced its forecast for ad spend growth to 4.3 per cent in 2008, down from the 6.6 per cent growth forecast that it had published in June earlier. It has also reduced its growth forecast for 2009 from 6.0 per cent to 4.0 per cent.
The 21st century Indian woman is one who is radically different from the generation that preceded her. She stands for innate confidence, style and taste, and is extremely aware of all beauty products available to her today. She stops at nothing to look and feel good. Today, the ever discerning consumer has very specific product requirements. We aim to offer products that satisfy all these needs.