Marie Claire India recently organised a seminar in Delhi on ‘The Future of Fashion’ that brought together thoughts and views of the fashion fraternity and some media honchos to become a prelude to the ‘Made in India 2008 Fashion Awards’, to be held on October 10 in Delhi.
Kansai Nerolac is out to create the right ‘Impressions’ for its paint brand with a new campaign titled ‘Show your true colours’. Conceptualised by McCann Erickson, the TVC has lyrics especially written for it by Prasoon Joshi.
The viewership monopoly enjoyed by Star Plus, Zee TV and SET has met with a challenge recently. The entry of some potentially strong players has seen a whirl of dynamic activity. For years the triumvirate ruled with gusto; no one attempted to upset the applecart till the entry of Colors, NDTV Imagine and 9X, argues Indranil Datta, VP, Mudra Radar.
Sage Publications, an independent international publisher of books, journals, and electronic media, has announced the ‘Tejeshwar Singh Memorial Fellowships’ in honour of Tejeshwar Singh, Managing Director of Sage India for 25 years and a doyen of the publishing industry in South Asia.
In a bid to give a thrust to its existing content and introduce newer content that will be relevant to the consumer and contextual to the environment, Future TV has brought in Ashim Mohanty as Content Head. He moves from Times Now, where he was heading the on-air promos and packaging team.
Sodexho Group, which is unifying all its services under a common brand in all its markets, has embarked on a rebranding exercise. As part of this exercise, Sodexho has dropped the ‘h’ in its name would henceforth be known as Sodexo. The Group has also adopted a new logo.
Kavitha Srinivasan has put in her papers as Business Director of MindShare Chennai. Stating that she had not yet decided on her next destination, Srinivasan added, “I will be on sabbatical for some time, but I definitely have plans to take up work again after three months.”
Surf & Fish Internet Solutions has appointed Percept Knorigin, a Percept Ltd company, as its online agency to promote www.nobrokerage.in. The website focuses on the real estate domain and directly connects property owners, buyers and tenants, thereby eliminating payment of brokerage.
Levi Strauss & Co. has appointed Madison World to handle its entire advertising portfolio with the exception of creative duties. Madison World units would be handling the media duties, PR, out-of-home, below-the-line and even the celebrity and entertainment portfolio. Industry sources peg the business upwards of Rs 40 crore.
Reliance Big Entertainment has acquired a majority stake in US-based Willow TV, a cricket portal for live Internet streaming of all major cricket events from across the world. Though Reliance Big Entertainment refused to disclose the percentage of stake acquired, it has revealed that it would be investing Rs 250-300 crore over 2-3 years in the portal.
General Motors India has created a new marketing entity – General Motors (India) Marketing Pvt Ltd. As part of the restructuring and realignment of its corporate structure, GM India is transferring its sales, marketing and distribution activities to the new entity, while all manufacturing activities would remain with General Motors (India) Pvt Ltd.
Following its foray in the southern region, Creativeland Asia has been sprucing up its staff strength. The agency has roped in Neil Flory as Executive Creative Director. He will be working closely with Raj Kurup, Chairman & CCO, and Vikram Gaikwad, Partner and Executive Creative Director, Creativeland Asia.
Close on the heels of launching Water, its brand strategy and design consultancy, the Mudra Group on September 8 unveiled its unit for integrated rural solutions, Christened Terra, the unit will offer its clients a range of rural marketing services such as research, strategic planning, on-ground consumer activation, retail activation, etc.
The third edition of the Indian Magazine Congress (IMC), organised by the Association of Indian Magazines, will be held on September 22-23, 2008, in Mumbai. A high point this time will be the presence of George Green, President & CEO, Hearst Magazines International, who will deliver the keynote address on ‘The great content debate’.
The third edition of the Indian Magazine Congress, organised by the Association of Indian Magazines, is being held in Mumbai on September 22-23. The Conference this year will focus on the ‘next big opportunity’ for the magazine industry. This apart, topics related to content, branding, digital opportunities and multi-media would also be discussed in detail.
The C&S Digital data story has quite a few surprises for the Hindi news genre. In the general news space, channels like Star News, IBN7 and News24 lose out on the digital data, while channels like NDTV India and Live India gain. Even in the business news space, Zee Business gains on the digital data.