Called the lifeline of India and carrying lakhs of travelers every day, the Indian Railways is now emerging as a new and strong OOH media vehicle. In order to attract more revenue, the Railways has given a green signal to outdoor advertisers to display their products on trains in a big way. exchange4media takes a look at the latest developments in this field.
Business Bhaskar, the pink daily from Dainik Bhaskar, has launched two new editions in Indore and Raipur on July 12. On the same day, Bhaskar also unveild its multi-media pan India campaign, ‘Zidd Karo’.
TRAI has recommended a separate licensing framework for local cable operators and multisystem operators in its draft recommendations to restructure cable television services. The Indian cable TV sector has grown rapidly in the past two decades largely due to entrepreneurial skills of the cable TV operators.
Mobile Marketing Association, which represents 650 member companies worldwide, has released its Global Code of Conduct to guide companies within the mobile ecosystem so that they can effectively, and responsibly, leverage the mobile channel for marketing purposes, whilst always protecting the consumer experience.
My FM is calling for its listeners to ‘Jiyo Dil Se’. The FM brand from Synergy Media Entertainment Ltd has embarked on a new campaign to better connect with its listeners and seeking to reach out to them in various touchpoints – colleges, malls and other hot spots. The campaign is also supported by extensive advertising in print, on-air and OOH.
Media Agency Middle East (MAME), the single window media and media-business consultancy provider, has secured the advertisement sales representation rights for NDTV Imagine, the first free-to-air family Hindi entertainment channel in the Middle East and North Africa (MENA) region.
Continuing with its campaigns featuring talented child actor Darsheel Safary, Horlicks has unveiled its latest campaign with a new thought – ‘Badlo Apne Bachpan Ka Size’. The promotion, which has already seen a TVC breaking on July 11, will be supported by on radio, on ground activation, trade visibility and online activation.
The government's 2006 directive making it mandatory for private broadcasters to share the feed of sports events of "national importance" with state-owned Doordarshan seems to have backfired.
Spencer’s Retail Ltd, part of the Rs 13,500 crore RPG Enterprises, has formed a joint venture with Au Bon Pain, a Boston, Massachusetts headquartered fast casual dining and bakery café chain, to launch the latter’s outlets in India.
Guardian News & Media, the new media division of UK-headquartered Guardian Media Group, has acquired US-based ContentNext Media, which owns sites like Paidcontent.org (US), PaidContent.co.uk (the UK and Europe), MocoNews.net (mobile content news blog)) and ContentSutra.com (India). The deal is believed to have taken place for $30 million.
RV Rajan, Chairman, Anugrah Madison, Chennai, was re-elected as President of the Rural Marketing Agencies Association of India (RMAAI) for the fourth term at the third AGM of the Association held recently in Mumbai. MART’s Pradeep Kashyap has been elected Vice-President.
Fever FM has tied up with Nepal Tourism to promote Nepal in India through on-air initiatives, claimed to be a first-of-its kind, to bring the flavour of another country alive on the station’s morning show. Fever FM’s RJ Lokesh began his interactive journey in Nepal on July 12 to jumpstart Fever mornings with bytes from Nepal.
Communicate2, a Mumbai-based digital marketing firm specialising in interaction design and Web promotions, has unveiled its expansion plans in India. The company is also bullish about the search engine market in India, which estimated to be growing at 30-40 per cent year-on-year.
Bonnier International Magazines in association with Outlook Group will launch the Indian edition of ‘Popular Science’ in January 2009. ‘Popular Science’ is the largest selling science magazine in the world and is read by more than 7 million people in the USA alone. Bonnier International Magazines is a newly formed group of US-based Bonnier Corporation and Bonnier Magazine Group.
UTStarcom, Inc has inked a deal with Aksh Optifibre Ltd to expand the deployment of the industry-leading RollingStream Internet Protocol TV (IPTV) solution. This deal would help Aksh extend its reach and deliver its IPTV services to MTNL subscribers in Mumbai.
Brands, channels and agencies have been trying all possible associations and innovations around cricket. When it seemed that we had seen it all, Lintas Media Group, in association with Star Cricket, created something ground breaking (quite literally) for Maruti SX4.
Star India is venturing into the regional space in a big way. It will be launching a 24-hour Bengali general entertainment channel in September 2008. This would be followed by GECs in Marathi and Gujarati. Star India had recently appointed JC Giri as Executive Vice President and GM, Regional Channels. He will handle the portfolio of Star’s regional channels and see through their launches.
Listeners are not annoying, but they are persistent. ‘Patience’ is the mantra. As a radio jockey one has to keep in mind the fact that a listener is not aware of the fact that we receive dozens of calls every single minute. He or she calls because they feel so close to the jock and want to speak their hearts out. Can’t break the listener’s heart just because we are running out of patience.