Mobile marketing came under the scanner at a conference on “mobile conversations” that was held in the Capital on June 13. The conference focused on the role that the mobile phone can play in today’s media mix, being the most personal and interactive of mediums.
After going all emotional for Mother’s Day, FM stations are now geared to pay rich tributes to fathers. Father’s Day, which will be observed all over the world on June 15, came to be celebrated, officially, from 1916 onwards when an American lady Sonora Louise Smart Dodd proposed the idea of a Father’s Day, which was approved by US President Woodrow Wilson in 1916.
Fresh off its initial public offering, Visa is eyeing a global consolidation of creative duties on its massive $600 million marketing account and has reached out to holding companies for the pitch, according to executives familiar with the matter.
The non-exclusive partnership will add $250-450 m to Google link's operating cash flow.
The management board of Public Relations Organization International (PROI) has announced the selection of three new partner agencies based in Malaysia, Turkey and Dubai.
HomeShop18.com has been recognised as the best shopping website in India by technology magazine PC World, while Bollywoodhungama.com was adjudged the best entertainment portal. HomeShop18.com beat stiff competition from eBay India, FutureBazaar, Rediff Shopping and Indya Mall to win the Award.
Thomas Cook India Ltd has launched an integrated travel portal, www.thomascook.in, on the BroadVision Business Agility Suite 8.1 solution to offer end-to-end travel services to its customers. BroadVision, Inc, is a global provider of strategic business solutions.
Singapore-based Mobile and Wireless Group (MWg) has entered the Indian market with its latest Windows mobile handsets – MWg Atom V and MWg Zinc II. The two handsets are priced at Rs 27,888 and Rs 34,888, and would be available across India within two weeks of the launch.
Raj TV Network and Sun Direct have finally reached a pact following which Raj TV will now be available on the latter’s DTH platform. Raj TV is already available on DishTV.
Sahara Life Insurance’s new TVC takes a humourous route and manages to stand out amid the clutter of insurance ads. Created by Percept along with Sahara Corporate Communications, Sahara Life Insurance has also gone in for radio and viral campaigns to reach out to its target audience in Sec A, B, C and rural markets.
Mid-Day has introduced an all new distribution system to be more easily accessible to its target audience of Young Urban Mobile Professionals across India (YUMPI) with the setting up vending machines in corporate offices and buildings across Mumbai, Delhi and Bangalore.
TRAI has held interactive discussions with broadcasters of pay channels regarding the rates and packaging of channels being offered by them for IPTV service for facilitating faster growth of IPTV service in the country. The broadcasters have broadly agreed to offer channels on a-la-carte basis and also offer the same bouquets to the service providers offering IPTV service as are being offered to DTH operators.