Starcom IP appoints Lowe's Ambika Tiku as India Head
Starcom IP has appointed Ambika Tiku as Business Director and Market Leader for India.
Date-wise News
Suvrangsu Mukherjee quits IMG; to join Total Sports Asia as MD
Suvrangsu Mukherjee is joining Total Sports Asia (TSA) as Managing Director. His last stint was with IMG where he was Vice-president, India and South Asia, for four years. TSA is an integrated sports marketing company with offices in Kuala Lumpur, Shanghai and Tokyo. It opened its Indian operations this month.
IPL boosts advertising
The first season for Indian Premier League (IPL) may be over, but it seems that the Indian media and advertising fraternity have got enough to cash in on it through the year.
Ice creams advertising on print up by 58 pc in Jan-Apr 2008 : AdEx Analysis
Ice cream advertising in print jumped by 58 per cent during January-April 2008, as compared to the corresponding period in 2005. Vadilal Enterprise led with 52 per cent share of overall ice cream advertising in print during Jan-Apr '08. Non-metro newspapers witnessed a high share of ice cream advertising during this period.
EMI Virgin to exclusively distribute boutique music label IndiaBeat
EMI Virgin has inked an exclusive distribution agreement with boutique music label IndiaBeat. IndiaBeat, which has had a popular presence on the Internet as an online radio station and music-related social networking site since 2006, covers the genres of Indian classical, jazz, progressive rock and fusion music.
News channel Euronews undergoes rebranding to take on CNN, BBC World, al-Jazeera
Euronews, a multilingual and pan-European news channel, has effected a new brand positioning together with FFL Paris, a 360-degree agency. The channel has introduced a new brand signature, ‘Pure’, that encapsulates the Euronews mission and its brand values in a single word.
Bindass to promote ‘Dadagiri’ in new game show
Bindass, the youth entertainment channel from UTV Group, is giving a chance to relive the first day of college in its new game show called ‘Dadagiri’. And the channel assures that it would be a test of physical strength, brains and raw courage as the contestants are bullied by the ‘Dadas’ of the show. The show premieres on June 9 at 7.30 pm.
OCM seeks to bond with the youth; embarks on brand re-engineering drive
OCM India Ltd is marching with the times and in a bid to recharge the brand and connect with a younger TG, the company has embarked on a brand re-engineering drive that involves 360-degree advertising initiatives and seasonal campaigns. OCM is also looking at increasing its market share from 9 per cent in FY08 to 12 per cent in FY09.
STAR Ananda completes 3 years; to continue bringing the flavour and spirit of Bengal to viewers
STAR Ananda, the 24-hour Bengali news channel from Media Content & Communications Services (MCCS), completed three years on June 1, 2008. An upbeat Ashok Venkatramani, CEO, MCCS, has claimed that in this period, STAR Ananda had “rewritten history” and had “gone ahead to rival the reach of some GECs”.
Yo! China wins injunction against Nestle on use of ‘Yo’ trademark
Moods Hospitality, which owns the Yo! China restaurants, has obtained an interim injunction from the Delhi High Court restraining Nestle India from using the name ‘Yo’ for its recently launched Maggi Cuppa Mania instant noodles ‘Masala Yo!’ and ‘Chilly Chow Yo!’.
Spencer’s in strategic tie-up with British retail chain Woolworths Group
Spencer’s Retail has entered into an exclusive tie-up with British retail chain Woolworths Group Plc. The tie-up will enable Indian kids to have access to toy brand Chad Valley, which is owned by Woolworths. This would be the first Chad Valley outlet in Asia. Chad Valley toys are for newborns to 10-year-olds and would be priced from Rs 49 onwards.
FMCC Media Sales Workshop: ‘Media planning is a series of trade-offs’
Day two of the FMCC Media Sales Workshop, which was held in Mumbai on June 6-7, saw the likes of NP Sathyamurthy, Joint President, Lintas Media Group, and Arun Sharma, GM-Marketing & Head-Media Sponsorship & Alliances, Airtel, speak on topics like Media Strategies and Evaluation, and Understanding Client’s Media Strategy.
FMCC Media Sales Workshop: ‘This is the age of perpetual partial attention’
The two-day FMCC Media Sales Workshop, which was held in Mumbai on June 6-7, brought together print and media sales professionals as also media honchos to discuss the intricacies of space selling, media strategies, media buying and market research. Day one saw Sunil Lulla, Group CEO, Alva Brothers Entertainment, speak on Brand Turnaround while Pravin Tripathi, Chief Executive, Hansa Consulting, focussed on research.
MPG gets ‘Active’ in OOH arena
Media Planning Group (MPG) India, the media arm of Havas Media, has launched Active, an out-of-home media service agency, through a joint venture with Skyline Outdoor Media. MPG Active will offer services in the domain of outdoor, rural and retail activation.
Hindi dailies unleash price war in Dehradun; Amar Ujala, Dainik Jagran, Hindustan slash rates
The Hindi newspaper space is becoming exciting and competitive. While on the one hand, existing players are venturing into newer markets, new players are also entering the fray. The increasing competition is resulting in an inevitable price war. The latest to witness a price war is Dehradun, Uttarakhand, where Amar Ujala, Dainik Jagran and Hindustan have reduced their rates by Re 1.
Grey Bangalore to handle Captain Gopinath’s new cargo venture
Following a fiercely fought pitch, which saw nine agencies from Bangalore taking part indicating that almost all the top names were present, Grey Bangalore has won the creative mandate for Captain GR Gopinath’s new cargo venture. Considering that this is a new territory the size of the business for cargo business would be substantial.