Date-wise News

This Frito Lay fight is for your taste, so what’s your flavour?

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In this season of elections, this is a battle for votes of a different kind. Saif Ali Khan and MS Dhoni get down to some ‘netagiri’, seeking votes for their preferred flavour of Frito Lay chips. The voting forms part of Frito Lay’s campaign titled ‘Fight for your Flavour’, wherein consumers get to vote for the flavour of their choice, with the flavour garnering the maximum votes getting to continue in the market.

Tuhina Anand May 27, 2008 8:11 AM

UTV forays into digital Internet media space; acquires majority stake in IT Nation for Rs 15 cr

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UTV New Media, the digital media arm of UTV Software Communications Ltd, has announced its foray into the digital media space with the acquisition of 76 per cent stake in online technology company IT Nation for a consideration of Rs 15 crore. It envisages an investment of around Rs 120 crore over the next two years on Internet, digital music, online technology and online business space.

exchange4media Mumbai Bureau May 27, 2008 8:07 AM

IndustrySpeak: What ails print research in India?

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The current readership survey methodologies in India have raised several eyebrows, with many publishers questioning the authenticity of these surveys. Research is not a subject that everyone agrees on, especially people whose business prosperity depends on the results, but research methodology in India is the same that was around a couple of decades back. Now, that is a problem.

Rishi Vora May 27, 2008 8:03 AM