NEW YORK (AdAge.com) -- Publicis Groupe's MediaVest is partnering with a market-research company to answer advertising's million-dollar question: Do TV ads make consumers go out and buy products?
Meridian Mobile, a UK-based mobile handset maker, has found the perfect brand fit in upcoming young cricketer Ishant Sharma for its Fly phones. He joins Malaika Arora Khan as brand ambassador. The tall and lanky Sharma would endorse Fly phones for a period of three years.
Retail chain Shoppers Stop has unveiled its new evolved identity comprising a new logo and has also introduced a new brand expression of ‘Start Something New’. Supporting this expression, Contract Advertising has worked on its new campaign expressing the change.
Come summers and most women resort to various measures to save themselves from the harsh rays of the sun – umbrellas, veils, sunglasses, sunscreen lotions. Lakme now proposes to make today’s woman ‘Sun-safe Hamesha’ and has unveiled a new campaign to get this message across in an uncomplicated yet dramatic manner.
The Bird Group, one of the largest diversified groups in the aviation, travel and IT arena, has embarked on a rebranding exercise. The Group plans to expand and diversify across verticals like travel technology, travel management and airline representation, business consultancy, cargo management, hospitality, education & training, and retail.
Male clothing brand Arrow, , with a pedigree that is almost 150 years old, has come out with its new campaign with the theme ‘When you know’. The campaign reinforces its positioning of the discerning expert for today’s young customers who are also people who ‘know’ what they want in life.
Viewers can look forward to some cerebral fare on CNBC-TV18 and NDTV Profit. While CNBC-TV 18 turns the spotlight on Dalal Street in its new show ‘Hunt for the bottom’, NDTV Profit has lined up ‘In the Ambit of Business’ and ‘Dream Merchants’. The two shows aim to break the monotony of routine interviews with CEOs by presenting invigorating interactions with the movers and shakers of Indian business and economy.
It’s celebration time at Radio Mirchi Mumbai, the FM venture of Entertainment Network India Ltd (ENIL), as the station completes six years. To fortify its popularity, Radio Mirchi has come up with a host of new shows, besides revamping its existing shows.
After having successfully re-entered film production in 2007, tapping not only the popular Hindi market but the regional markets of the East and South as well, Saregama India Ltd is now all set to venture into television programming.
By the time this article appears, most of you would have got a feel of the new phenomenon called IPL. But perhaps the question on the lips of media planners and advertisers would be, “How much viewership did/will it take away from other channels?” Stratagem Media brings an in-depth analysis based on TAM data to crystal-gaze at what is likely to happen on the cricket field and bring in the greens for broadcasters.
CNEB, a Noida-based news and entertainment channel, is set for launch in May 2008. Besides news, the channel aims to have some of the finest crime programmes, entertainment shows, travelogues and public interest shows. The tagline of the channel is ‘Lehar toh paida hogi (Ripples would definitely be created)’.
Wire & Wireless, the a cable television company of Zee Network Enterprise, which currently has its services in Mumbai, Delhi, Lucknow and Ludhiana, has strengthened its presence by recently rolling out their services in Bangalore. Given the expansion plans, Wire & Wireless has felt the need to present its SITI brand in different manner and has embarked on a re-branding exercise.
NDTV Convergence’s New Media Congress, which would be held in the Capital on May 8 has lined up an impressive list of speakers and panelists. Besides having industry thought leaders like Ajit Balakrishnan and Rajesh Sawhney, the Congress would also have a host of international speakers like Kim Reid, Azhar Rafee, Kevin Obi, Kevin Bertram, and Andrew Paulson, among others.
Hindustan, the Hindi daily from HT Media, has unveiled its new campaign spread across print, TV, radio, outdoor, and mobile. Created by Piyush Pandey, Executive Chairman and National Creative Director, India & South Asia, O&M, the campaign plans to capture the minds of the Indian youth in the Hindi belt.
Zee TV is one of the few organisations happy to be holding its own against the Indian Premier league (IPL). Zee TV has cited aMap data for the target C&S 4+ in the Hindi speaking markets to emphasise that in the first three days of IPL, it has managed to grow its daily GRPs.