Mohit Tomar has joined Publicis India as Creative Director, where he will be handling the Future Group and Aviva Life Insurance accounts. Tomar moves from O&M, where he was Associate Creative Director. He has earlier worked on brands such as Hindustan, Seagram’s, Hindustan Times, Perfetti, Incredible India, Microsoft, JK Tyres and ABN Amro.
for offline media, U.K. company MediaEquals has launched a web-based media trading tool for print, outdoor and radio inventory. Aegis, Publicis Groupe's Starcom and Interpublic Group of Cos.' Initiative are among the buyers participating in the platform, with BBC Magazine and CBS Outdoor participating on the seller side.
Aditya Birla Retail is looking at increasing the number of supermarkets and hypermarkets to ramp up its expansion across India, Sumant Sinha, chief executive officer, said today.
G2 Worldwide, a Grey Group company and a global marketing services network, has announced its move to acquire a majority stake in Chateux Hospitality, a company providing customised solutions in activation marketing and relationship management. The company operates in India under the RAMS brand name.
‘Absolutely Mangolicious’, that’s what PepsiCo’s mango juice drink brand Slice aims to be. And to reinforce this new positioning is a new taste, new look, new 3D brand logo and new communication.
Zee Turner Ltd, a joint venture of Zee Group-Turner International, and Taj Television of Dubai have announced the inclusion of Ten Sports in Zee Turner’s bouquet of channels. The addition would make Zee Turner offer a wide variety of sports, including 53 days of international cricket in 2008, WE, football and other sports.
The latest in the list of foreign publications hitting Indian newsstands is Italian style magazine ‘Grazia’, which is being launched by World Wide Media’s. The monthly magazine, priced at Rs 75, will be launched on April 7, 2008, and will be available in around 25 cities across the country.
According to a recent Ernst & Young report, piracy costs India a whopping Rs 16,000 crore and 8.2 lakh direct jobs every year. Given these staggering figures, it has become very imperative to fight the menace. Recently two FIRs were registered on behalf of Star Den Media Services against two cable operators, Geetank Cable Network and Rakesh Cable Network, for indulging in piracy in CAS areas in Delhi, following which two people were arrested.
IBN Lokmat, the Marathi news channel from the GBN stable, is set to launch on Sunday, April 6, 2008. Rajdeep Sardesai, Editor-in-Chief, CNN-IBN and IBN7, is the Executive Editor of the 24-hour Marathi news and current affairs channel. IBN Lokmat’s launch coincides with the Maharashtrian New Year of Gudi Parv.
Value proposition dominated the Advertising Conclave at GoaFest 2008. In the final session of the Conclave, focus turned to what should be the role of an industry body in creating value for the advertising industry. Speakers at the session included Pramath Sinha, Saurabh Srivastava, Kiran Karnik, and Ranjan Kapoor, Country Head, India, WPP.
It’s a common phenomenon in the Indian advertising and media industry that value options are delivered differently at the same time on the same media. Well-known industry names such as Paritosh Joshi of Star India, R Gowthaman of Mindshare, Tarun Katial of Big FM, Pearl Uppal of Yahoo!, and Hemant Malik of ITC constituted the panel that discussed issues regarding costs and measurement metrics.
Brand and the value proposition; quantifying the worth of an idea; and market prioritisation were some of the issues addressed at the Advertising Conclave at GoaFest 2008. Eminent names like Saugata Gupta of Marico, Lowe’s Balki, Sameer Nair of NDTV Imagine, Vikram Sakhuja of GroupM and Madhukar Kamath, President, AAAI deliberated on these issues and more during the session.
Advertising Conclave 2008 was held on April 3 as a precursor to GoaFest 2008, beginning from April 4. Speaking at the Conclave, D Shivkumar, VP & MD, Markets, Nokia India, was very clear that agencies had to change in a changing India.
Heated arguments transpired between industry leaders on ‘value’ issues at the Advertising Conclave at Goa. Saatchi and Saatchi’s V Shantakumar and Vodafone’s Harit Nagpal started off with an interesting satire on the typical dealings between agencies and clients, and how need for the business and lack of understanding had led to the relations that we saw today.