NEW YORK (AdAge.com) -- YouTube has become an increasingly important distribution channel for content creators, established media companies and advertisers, all of whom have been putting pressure on the site to pull back the curtain on consumers' video-viewing habits.
NEW YORK (AdAge.com) -- Reinforcing print publishers' frequent assertions of relationships with readers, new research by MediaVest suggests that readers trust print more than the web in almost every area.
Following the immense popularity of programmes like ‘High School Musical’ and ‘Hannah Montana’, Disney Channel is coming up with a new dance-based programme ‘Nach to the Groove’ this summer for the tween audiences. The programme would have Shiamak Davar and Kabir Arora teaching viewers how to groove.
Big FM has tied up with the much-awaited film ‘Aramane’ as its radio partner and recently launched the film’s music live across three of its FM stations in Bangalore, Mangalore and Mysore, on the breakfast show ‘Big Coffee’.
Like father, like son, they say – except for the prices of different commodities! Continuing with its value for money proposition, McDonald’s is carrying forward the ‘Aap ke zamaane mein, baap ke zamaane ke daam’ communication featuring some famous Bollywood ‘father-son’ combos. The latest pair is Big B and his Baby.
In a bid to cut through the clutter, real estate portal Makaan.com has come up with a new viral campaign to position itself as a complete real estate solutions provider. The viral campaign combines two of the biggest passions in India – cricket and Bollywood – to give a ‘Kahani Mein Twist’.
Heritage India Communications, a venture started by Manjiri Khandekar, has launched ‘Heritage India’, a magazine on Indian culture, art and heritage in Delhi. Priced at Rs 180, the quarterly magazine was launched under the aegis of the Indian National Trust for Art and Cultural Heritage (INTACH).
Suvarna News, the popular news bulletin on Suvarna channel, will become a 24-hour Kannada news channel from Monday, March 31, 2008. The channel’s core principle is that being accurate and straightforward with unfaltering values, which is captured in the channel’s philosophy of ‘Nera Ditta Nirantara’.
Animal Planet has announced the launch of a new parallel 24-hour Hindi feed. The channel would go on air from April 1, 2008, and has come up with a time-band strategy to familiarise its viewers with the programming schedule and with India-centric shows. And based on viewer feedback, regional languages could be introduced as well.
Day 3 at AdFest 2008 saw Chris Thomas, Chairman and Chief Creative Officer, Asia, BBDO Asia Pacific, Singapore, and Simon Bond, Regional MD, Asia Pacific, Proximity, Singapore, jointly address a session on ‘Exploring new avenues for creativity in the digital age’, where the duo stressed on the need for creating powerful ideas that would allow consumers to play and work with the brands.
ABP Group has appointed Pavan Varshnei as President for its English magazines, with additional responsibility for the Group’s digital initiative. Based in Delhi, Varshnei would manage Businessworld and Fortune magazines, besides ABP Group’s online media properties.
Concept PR, an independent public relations consultancy, has bagged the prestigious Agency of the Year award for 2007 at the Public Relations Council of India’s (PRCI) National Awards for achievers.
TRAI has released a consultation paper on ‘Policy Guidelines for Television Audience Measurement/ TRPs’. This is in response to the I&B Ministry seeking the regulatory body’s recommendations on the system and framework of television ratings and the policy guidelines to be adopted for rating agencies.
Indian Broadcasting Foundation (IBF) and Advertising Agencies Association of India (AAAI) announced on March 28 that they had signed an agreement that would have a far reaching impact on the industry. The agreement is valid till March 31, 2010. The first meeting of the joint working committee of IBF and AAAI would take place on April 4.