Television rating points (TRPs) have always been a hotly debated topic in the industry. Taking forward this debate, Doordarshan Delhi organised a live discussion on the topic in its programme ‘Friday Fever’ on March 14. The programme also discussed whether TRPs were representative of the entire viewership spread across India or not.
Life was simpler when digital media emerged in the mid-1990s. Budgets were tiny and the specialists in "interactive" had plenty of glamour, even if they often lacked power or engendered resentment.
Marketers still haven't figured out that the interaction between people on social networks is unscripted. And like the people interacting within these networks, marketers have to learn to just react to what's going on.
Maruti Suzuki India, better known for its compact cars, has zipped past the competition – including Honda and Hyundai – in the mid-sized sedan segment this fiscal on the back of its successful SX4
Retail sector advertising in Print saw a growth of 4 per cent in 2007 as compared to 2006. Pantaloons Retail India Ltd was the top advertiser in the retail sector during 2007, followed by Maruti Suzuki Ltd. Among states, Maharashtra led with a 19 per cent share of the retail sector advertising pie during 2007.
Contract publisher Spenta Multimedia has been appointed by JetLite, a wholly-owned subsidiary of Jet Airways, to publish its monthly in-flight magazine ‘Xpressions’ from June 2008. Spenta Multimedia’s mandate is to completely revamp the magazine, including its title. Earlier, Mediascope was the publisher of the magazine.
Pyramid Saimira Entertainment Ltd, a wholly-owned subsidiary of Pyramid Saimira Theatre, has entered into a strategic partnership with UK-based Spize TV, a DTH platform. Through the partnership, Pyramid Saimira Entertainment will facilitate content agglomeration and new channels services on Spize TV.
GoaFest 2008 has been providing a platform for young and talented creatives to learn, hone their skills, and interact with industry veterans. The Festival has a special package to attract young talent, and since last year, it has had reasonable success in doing so. But apart from GoaFest, what is the industry doing to motivate and nurture young talent?
The differences between the Indian Broadcasting Foundation (IBF) and the Advertising Agencies Association of India (AAAI) seem to be finally put to rest. The IBF has decided to defer its resolution on imposing net rates on agencies for another two years. Following this, the draft agreement between the two bodies has been ratified and would be signed in a week’s time.
The Information and Broadcasting Ministry has reasserted the ban on tobacco and liquor advertising done via the surrogate route, and the ban is effective from March 17, 2008. The broadcast industry is worried on two counts – the confusion regarding which brand advertising is considered surrogate and which is seen as genuine brand extension, and secondly, either ways, this means a blow to advertising revenues.
Kolkata was the concluding leg of the four-city exchange4media Conclave 2008. After extensively covering Print (in Delhi), Television (in Mumbai) and Digital (in Bangalore), the Conclave in Kolkata put ‘Radio 2.0’ under the scanner. NDTV Media is the Presenting Sponsor for this four-city mega industry
Bangalore, the IT hub of India, played host to the third edition of the four-city exchange4media Conclave 2008. In keeping with the theme of ‘Digital 2.0’, a distinguished panel comprising Alok Kejriwal, Ratish Nair, Rohinton Maloo, Pushkar Sane, and Sudha Natrajan discussed on issues ranging from Web 2.0 to Internet advertising, ROI, etc. Abhijit Saxena, CEO, Netcore was the moderator.
After stimulating debates on ‘Print 3.0’ in Delhi and ‘Television 3.0’ in Mumbai, the exchange4media Conclave 2008 moved to Bangalore on March 14, where some of the top honchos of new age media companies put the spotlight on ‘Digital 2.0’. NDTV Media is the Presenting Sponsor for this four-city mega industry event.