Future Media appoints Pradeep Guha to its Board;
Future Media has announced the appointment of Pradeep Guha on the Board of Directors of the company.
Date-wise News
International:They'll Still Be Chasing Google
NEW YORK (AdAge.com) -- It's the biggest acquisition Microsoft has ever attempted and the biggest ever to hit the online ad business. But what's most surprising about the software giant's bid late last week for Yahoo is how little the $44.6 billion merger would change internet advertising -- at least in the near term.
Hyundai to produce 6 lakh cars in 2008
Scales up investments in India to Rs 7K cr, keen on boosting market share in compact car segment.
Print ad volumes up 3 per cent in 2007; Maruti Suzuki No. 1 advertiser in print in 2007
Print ad volumes, which have been showing consistent growth since 2004, registered a rise of 3 per cent in 2007 over 2006. Print advertising peaked during the fourth quarter of 2007. The education sector led print advertising during 2007, while the number one advertiser in print for the year gone by was Maruti Suzuki.
Thiruvananthapuram, Kota, Rourkela get FM stations in the week gone by
Thiruvananthapuram, Kota and Rourkela each got a new FM station over the week. While Big FM officially launched its operations in Kerala’s capital, My FM began operations in Kota and Radio Choklate went on air in Rourkela.
WheelsUnplugged’s second issue to vow auto lovers
The second issue of India’s first automobile e-paper is releasing on February 4, 2008. This digital publication is targeted at all online readers interested in automobiles. The inaugural issue was launched on January 7, 2008 to coincide with the start of the Auto Expo 2008 in Delhi.
Block out discordant voices with MotoYuva W230
Motorola’s new campaign for the second phone in its ‘Yuva’ series – MotoYuva W230 – shows how best to block out discordant voices, thus, highlighting its music-enabled features. Created by O&M, the Creative Director of the TVC is Abhijit Avasthi. The TVC is breaking on February 4, 2008.
C3CUBE Multimedia plans to launch Internet properties in India
Delhi-based creative interactive and multimedia agency C3CUBE Multimedia might be just a year old, but the agency has chalked up some ambitious plans for the year ahead and plans to launch quite a few Internet properties In India. The company has been present in the US for past eight years.
Parting pangs: ANI Media cites its reasons for breakdown of ties with Akaash Bangla
As reported earlier by exchange4Media, Akaash Bangla and their content provider for national news, ANI Media, have parted ways after a seven-year association. ANI Media, however, has reacted strongly to Akaash Bangla’s citing poor news content as the main reason for the souring of their long relationship.
CMYK Printech wins bid to publish Namaskar, the in-flight magazine of Air-India
CMYK Printech Ltd, which owns and publishes English daily The Pioneer, has won the open bid to publish ‘Namaskar’, the in-flight magazine of Air-India. The bid, which was held at the Air-India headquarters in Mumbai on February 1, also saw the participation of Mediascope, Concept Media, and Durgadas Publications.
Diageo Radico launches safe driving campaign with Shah Rukh Khan
Doing its bit for social responsibility, Diageo Radico has launched a responsible drinking campaign, ‘The Masterstroke don’t drink and drive campaign’. The campaign, which features brand ambassador Shah Rukh Khan, dwells on the importance of making responsible decisions about drinking with the social message ‘never drink and drive’.
CII Brand Summit: ‘Agency and client may not need each other, but the brands they manage need the consistency’
Brands need to reinvent themselves in order to stay relevant in this rapidly evolving technological age and building strong bond between brands and their customers is imperative for the success of any brands. These are the two major points that speaker after speaker stressed at the 4th edition of the CII Brand Summit held in Hyderabad on February 1 and 2, 2008 under the theme ‘The brand is dead. Long live brand’.
BMC issues new guidelines for OOH advertising space in Mumbai
Following Bombay High Court’s ire against Brihanmumbai Mumbai Corporation (BMC) for its inaction against illegal hoardings, the Corporation has announced new policy guidelines for outdoor hoardings in the metro.
NATPE 2008: Indian television executives look forward to NATPE 2009
The NATPE Conference 2008 has not pulled the Indian television industry as other content markets such as MipCom does. However, this year the Indian participation was higher than the earlier years, and the executives are looking at the NATPE Conference take-offs seriously.
NATPE 2008: It’s digital silly, get the fan base involved!
The last day of the NATPE Conference 2008 went back to new content strategies and the opportunity to involve the fan base in the digital world. Various broadcast executives were of the opinion that irrespective of the digital penetration, there are ways to leverage the medium for successful television.
INX News ropes in Arup Ghosh as Newsroom Head; Editor-in-Chief to be named soon
INX News Pvt Ltd has appointed Arup Ghosh as its Newsroom Head. Prior to joining INX News, Ghosh was running a consultancy firm called Network 1 Media Consultancy, which launched an Asian community channel in the US called STV.
NDTV Imagine’s faith in ‘Ramayan’ pays off in opening week’s ratings
The first week’s numbers for NDTV Imagine are here, and the channel has some good news. Media heads state that the numbers put NDTV Imagine closer to the tier one Hindi general entertainment channels, but the challenge is to retain these numbers, and grow. The channel has opened with 55 GRPs, and needless to say that ‘Ramayan’ is the best rated show, followed by ‘Say Shava Shava’.
Bill Rylance, President & CEO, Burson-Marsteller Asia Pacific/Middle East
I think the firm needs to be consistent on a worldwide basis. There has to be one company, one team and one culture. However, we must inculcate an appreciation of uniqueness in each market. I would say that India is rapidly changing in the way it looks at the public relations profession, and its emerging role in the entire communication spectrum. Just as India is converging with the global economy, so is the public relations industry.