RMG Connect has appointed Meera Sharath Chandra as President and National Creative Director. Chandra takes the reins at RMG Connect India
Rohit Bansal has been elevated as COO of Independent News Service (INS), the holding company of India TV.
NEW YORK (AdAge.com) -- Podcasts and video ads have dropped off in the mobile advertising space, according to a new survey of more than 2,000 brand marketers and agencies.
Hindustan Sanitaryware and Industries Ltd (HSIL) has entered the organised retail sector with its home interiors speciality business. A subsidiary of HSIL, Hindware Home Retail Pvt Ltd would provide total home interior solutions. The company also plans to invest Rs 250 crore over the next five years.
Autoindia.com has received a round of investment from Babu Sivadasan, who was the founding Chief Technology Officer for a few start-up companies, including Stamps.com, and is currently serving as the EVP of Engg. The proceeds from this round will be used to continue to strengthen the company’s leadership position.
HBO Inc, the subsidiary of Time Warner, has taken a majority stake in its Asian joint venture company, HBO Asia. Earlier, the HBO Asia division was jointly held by HBO, NBC Universal, Paramount Films and Sony Pictures Entertainment. According to the new equity structure, HBO Asia will now be owned by HBO and Paramount.
With gaming growing at a fast pace in the country, Indiagames has endeavoured to understand the gaming behaviour of Indians. According to a recent study carried out by it, gaming in India peaks between 7 pm and midnight, while 60 per cent of the gamers are above 22 years. The top game genre is casual gaming with 47 per cent share.
With the increasing relevance of the digital media web campaigns have become an important part of the advertising strategy of brands. The recent online initiative for Pepsi My Can by The Cell, the in-house agency of Network18 Group, has managed to hold the surfers’ attention.
After a hiatus of six months, a break taken for ‘personal reasons’, Niti Kumar has rejoined OMS Delhi, as Business Director, North and East. Before her break, Kumar was a strategic consultant with OMS for a year for new brands and pitches. In her new position she will be reporting to Chandradeep Mitra, President, OMS.
The Twenty20 format of cricket has found favour with cricket lovers and advertisers alike. According to an IMRB survey conducted for Outlook Business and Mindshare, the T20 format is best advertising platform for beverage brands, while ODIs are the best fit for mobile phones and mobile service providers.
The Advertising Club, Bangalore recently held its annual general meeting, following which it elected its new office bearers. P R Satheesh, COO, Tag Media Network, was elected President of the Club, Malavika Harita, EVP, Saatchi Direct, was made Vice-President.
After going fortnightly with its January 9, 2008 issue, Filmfare now plans to change its content offering as well. The film magazine from Worldwide Media plans to be more newsy and offer more inside view of the glamour and emotions of film stars. With the rollout of the February 2008 issue, Filmfare will see its first German edition.
Lintas Media Group has launched its annual offering, Lintas Media Guide 2008. Print continued to hold a major share of 50 per cent of the total media spends; Internet saw an increase in ad spends. Radio, cinema, and outdoors, on the other hand, capitalised on innovations and saw an increase of 28 per cent, 16 per cent and 17 per cent, respectively. TV ad revenues showed a decline of 0.8 per cent reaching to a figure of Rs 6,766 crore.
The countdown for the launch of NDTV Imagine has begun. The Hindi general entertainment channel from NDTV Imagine Ltd is slated to go on air from 7 pm onwards on January 21, 2008. Some of the shows in the initial line-up include ‘Nachle Ve’, ‘Dharam Veer’, ‘Ramayan’ and ‘Jasuben Jayantilaal Joshi Ki Joint Family’.
While there is a lot of hype about the India growth story and the coming of age of Indian advertising, at least on the recognition through international advertising awards, India doesn’t appear to score on many platforms – whether it is One Show, Clio or even the Cannes Lions for that matter. exchange4media.com does a reality check on India’s standing on the world map, and the way forward.