Balasubramanium V, who recently put in his papers as Global CEO of Meritus, the data analytics firm of WPP Group,
LONDON (AdAge.com) -- France's biggest advertiser, L'Oreal, has appointed ZenithOptimedia to its $733 million media-planning and -buying account. The move ends an arrangement that was once traditional among many big European marketers -- handling its own media in-house.
If your website’s ‘Contact Us’ page is operational as it can and should be, it could sharpen your competitive edge as a composite of catalogue, showcase, sales outlet, and customer service tool – several times over. If you can really make it easy for customers to reach you and get a ready response, they’ll reward you for it. If the responsiveness holds, they’ll stay loyal even when they’re calling only to complain. And the quality of customer-contact strengthens both revenue and brand equity.
Move over product range, location, and friendly staff, when it comes to shopping for groceries, an overwhelming 91 per cent Indians want their rupee’s worth. This was revealed by a global online survey conducted by the Nielsen Company. Not just Indians, 85 per cent of global consumers ranked ‘Good Value for Money’ as the most important consideration when choosing a grocery store.
The seventh edition of the CNBC-TV18 Autocar Auto Awards was held in the Capital on January 9. Hyundai-i10 drove away with the ‘Car of the Year’ award, while Bajaj-XCD DTSi took home the ‘Bike of the Year’ award. The ‘Man of the Year’ award went to Jagdish Khattar, Managing Director, Maruti Udyog Ltd.
Online advertising firm Komli has received $7 million venture financing from Nexus India Capital, along with co-investors Draper Fisher Jurvetson and Helion Ventures. The fund will allow Komli to augment its staff and invest in several new technology initiatives planned for 2008.
id8 Labs has announced the launch of its digital marketing platform Icogz, which is a combination of tools to help media agencies and marketers in their digital marketing initiatives. The beta stage of the product, to be rolled out over the next month, will have seven out of the proposed 16 media tools planned.
Bigadda.com, the social networking site from Reliance ADAG, has announced its plans to foray into the mobile space by launching innovative solutions in the access area across wireless and broadcast channels. Bigadda, which was launched in August 2007, also wants to expand its user base to 10 million by 2010 from the current 1.24 million users.
The face of the Indian financial sector is changing, which is well reflected in the offerings of banks in the country today. The sector is not only offering core-banking solutions to customers, but is also offering services that act as ‘wealth managers’. Experts believe that it is the cutting-edge technology solutions that are helping bankers and fund managers in making optimum use of available opportunities and resources.
While several four wheelers were being launched on the inaugural day of the ninth Auto Expo 2008, only Honda Motorcycle and Scooter India Pvt. Ltd. (HMSI) launched its new premium scooter Aviator for the Indian market. Other players in the segment like Yamaha Motor, Hero Ultra, Bajaj KTM and others chose to announce their plans on the second day of the mega event.
Maruti Suzuki India Ltd is showcasing three concept cars at the ninth Auto Expo 2008 in the Capital. These include the Concept A-Star, Concept Splash and Concept Kizashi. The production models based on the first two would be launched within the next two years and would contribute to the company’s goal of achieving a million unit sales by 2010.
At the inaugural day of the ninth Auto Expo 2008, while General Motors launched its premium SUV Chevrolet Captiva, Mitsubishi Motors and Hindustan Motors Ltd (HML) jointly unveiled four models. Fiat India Automobiles Pvt. Ltd (FIAPL) unveiled its proposed offerings for the Indian market, which include models like Linea, Grande Punto, Fiat 500 and Bravo.
In the second year of Zoom Glam Awards, Zoom has attempted to present the event on a wider scale. The channel has created episodes leading up to the final awards, which took place on January 8, 2008. A special Reebok Zoom Glam Awards coffee table book has also been launched as part of the marketing initiatives.
Partho Sengupta, Creative Director at Rediffusion DY&R, Delhi, has recently put in his papers, and has joined BBDO India as Senior Brand Design Director. He will report to CEO Pankaj Mridul and will handle the 7 UP business.
Indrani Sen, Vice President-Brand Planning and Communications, Emami Group, has put in her papers. However, she hasn’t yet decided on her next move.
The Delhi, Mumbai and Ahmedabad offices of Triton Communications have welcomed 2008 by bagging a slew of new businesses. The aggregate billing of the account wins is over Rs 35 crore.