Microsoft has narrowed its search for an agency to handle creative for a $200 million to $300 million consumer products blitz slated to launch next year to two – MDC Partners' Crispin Porter & Bogusky and Publicis Groupe's Fallon.
Braun has become the latest Procter & Gamble Co brand to adopt a holding-company assignment, with longtime creative shop BBDO Worldwide to lead an all-Omnicom Group cast of marketing-services agencies, according to P&G.
It’s Christmas time, the half-yearly exams are over, and kids are looking forward to their winter break. What better time than now to celebrate the spirit of Yuletide with one’s favourite cartoon characters. Kids’ channels POGO and Cartoon Network have a fun-filled mix of shows and movies to keep kids engaged.
Once one of the leading jeans brands in India, Flying Machine is out to make its presence felt in the market again. The jeans brand from Arvind Mills Ltd has embarked on an aggressive communication strategy after a lull since 2003, and this time Flying Machine has got Abhishek Bachchan to give the brand a much-needed boost.
Alcome Perfumes and Cosmetics Plc, a subsidiary of Alcome Perfumes and Cosmetics Ilc, USA, has appointed India News Communications Ltd (INCL) as its PR agency to promote and position the company and its brands in the Indian market.
Zapak.com has announced the launch of its first Gameplex at I-Max Wadala in Mumbai. The gaming portal has also set up a gaming centre at ‘Zapak Live’ at the Times Gizmos & Mobiles Show being held in Mumbai from December 21-23, 2007, where a 30-seater Zapak Gameplex has been recreated.
Cotton County, one of the premier readymade garments companies, has assigned its media duties to Starcom Worldwide. Starcom’s key role would be to define and communicate Cotton County’s brand personalities through strategic, targetted and creative media planning. The account size is estimated to be in the region of Rs 20 crore.
Sonal Dabral is back in India to take charge of Bates David Enterprise’s India operations. He will have a dual role as Regional Executive Creative Director Asia Pacific and India Chairman, Bates David Enterprise. Dabral shares with exchange4media his plans to take Bates to the world stage.
Dr Vijay Mallya, the dynamic Chairman of the UB Group and Kingfisher Airlines, Rajya Sabha member and the soon-to-be Chairman and CEO of the Deccan-Kingfisher merged entity, was unanimously adjudged the ‘impact Person of the Year 2007’ at a glittering ceremony held in Mumbai on December 20, attended by the who’s who of the media, advertising and marketing industry.