Interactive Television Pvt Ltd has acquired the on-screen media rights for 11 Fun Cinemas multiplexes. As per the ad pact, all advertising deals in any of the 11 Fun Cinemas screens would be routed though Interactive Television.
Jammu-based State Times, which recently launched its Delhi Edition, has tied up with Sulekha.com for sharing content. The English daily would publish a selected blog from the innumerous blogs on Sulekha.com as an article. The paper would also reward the blogger with a cash prize of Rs 1,000.
The 29th All India Public Relations Conference was hosted by the Chennai Chapter of the Public Relations Society of India from December 13-15. The theme of the Conference was PR and Infrastructure Development in India and PR Communication and Branding. The event brought together more than 250 PR practitioners from all over India.
DishTV and gaming service provider Visiware have jointly launched Minikids TV, a fun games channel for pre-schoolers, where the games are navigated by animated characters that help kids not only enjoy themselves but also learn to master their various skills at the same time.
FXLabs will be acquiring 100 per cent stake in casual gaming portal Knibble.com for which it would shell out $3 million in stock to Interactive Media Technology, the holding company. With this acquisition, FXLabs claims to have more than 10,000 online casual games in its bouquet of offerings.
View 24*7, a relatively late entrant in the OOH advertising space, has announced its interactive OOH advertising platforms, which include raffle games and their OOH TV channel Sellivision.
For spectacle users, photochromic lens provide the two-in-one advantage of spectacle-cum-sunglass. The new TVC from Transitions Optical, a leading US-based photochromic lens maker, carries forward the 'Healthy sight in every light' international tagline of the company in India as well.
INX News, the news arm of INX Network, is gearing up to launch its news channel NewsX by the spring of 2008 and has signed up former India cricket captain Sourav Ganguly as brand ambassador.
Throughout the year they have been busy coming up with the best advertising and media solutions for their clients, now Bombay Ad club has another challenge lined up for the advertising and media fraternity with its M.AD Quiz, scheduled to commence on December 18, 2007.
After a stint of almost two years, Sandip Tarkas has called it a day at the Reliance ADA Group. He was looking at the media function for the whole group, as Head – Media. Tarkas is serving his notice period and would be with the organisation till early January 2008.
9.9 Mediaworx, recently launched by Dr Pramath Raj Sinha in association with Vikas Gupta, Asheesh Gupta and Anuradha Das Mathur, has acquired the brands and businesses of Jasubhai Digital Media (JDM). JDM will be now rechristened as 9.9 Digital Media with Sinha as its new Managing Director.
Global Broadcast News (GBN), broadcasters of 24-hour English news and current affairs channel CNN-IBN, is buying out the 10.01 per cent stake of Mauritius-based New Vernon Private Equity Fund in Jagran TV for Rs 20 crore.
After spending almost two years at Zee Sports, Satish Menon, President, Sponsorship and Business Development, of the channel is quitting. Menon is headed to Network18 Group in a senior role. Even as the move has been confirmed, further information on which division Menon would be working on and what his role would be was not available at the time of filing the report.