Himalayan Natural Mineral Water has appointed Rediffusion DYR to be its full service agency. Himalayan Natural Mineral Water is owned by Mount Everest Mineral Water Ltd, which is a Tata Enterprise.
Rediffusion DYR has appointment Deepesh Jha of Publicis Ambience to head the Airtel account. He will be joining from December 17 and will be report to Chief Creative Officers Ramanuj Shastry and Sagar Mahabaleshwarkar.
New York-headquartered digital marketing agency, Zeta Interactive, which was launched in November 2007, has begun with various offices in the US and one office in India as well. The Indian branch, which is located in Hyderabad, has a staff strength of 140 employees and is led by Pradeep Vegunta as MD.
Winners of the Rx Awards 2007 have been declared and India has put up a good show at the Awards, which recognises excellence in the field of healthcare communication. Sudler and Hennessey has brought home two Golds. Indian agencies have also bagged seven Silvers, besides 54 ‘Awards of Excellence’.
Enhance India, the specialist retail branding and navigational signage solutions unit of the Starcom MediaVest Group, has been appointed as the exclusive consultant for navigational and ambient media assets by Phoenix Mills. Enhance India will be offering its solution to the entire premises of High Street Phoenix.
The India Business Leader Awards 2007, organised by CNBC TV, which will be held in Mumbai later this week, will feature a debate titled ‘SWOT’ that would discuss and draw a complete diagnosis of India as a nation today. K V Kamath, Gurucharan Das, R Seshasayee and Ram Chandra Guha are some of the well-known names that would take part in this debate.
Radio Mirchi 98.3 FM is sporting a contemporary new avatar with a brand new jingle that has been specially composed by music director duo Vishal-Shekhar. The new jingle includes an unmistakable whistle that will figure in the station’s packaging. The radio player’s Mumbai station was the first to get this new identity on November 26, while the Delhi station adopted the new avatar from December 5.
Celebrating the life of a man who is regarded as the 'father of account planning', JWT has launched 'The Timeless Works of Stephen King'. The book contains 20 of King's articles, and was launched in the Capital by Guy Murphy, Planning Director of JWT, at the agency's planners' meet 'Provoke 2.0'.
Online ticketing portal Cleartrip.com in association with Deccan has embarked on a curiously named ‘Slap me hard’ promotion that aims to set a benchmark for offers and deals in the travel segment. As part of the offer, customers who bought two or more Deccan tickets in the same transaction are eligible for a lucky draw.
Like any other channel, Sony Entertainment Television is taking various initiatives to see some progress on its ratings charts. However, in 2007, the channel has been a distant number three, and from a ratings view, that is bad news. Sony officials explain that channel performance works in waves, and Sony at present is caught in an ebbing wave, but things will change.
Esha Broadcast Monitoring has launched a new service, a monthly Television Monitoring Intelligence Report (TMIR). The first such report is on ‘Om Shanti Om’ vs ‘Saawariya’ for the period between October 9, 2007 and November 9, 2007 after 24x7 tracking and monitoring of the television coverage on over 100 channels.
Following the success of the Essel Group-promoted Indian Cricket League (ICL), leading multi-system operators (MSO) of South India – Sun Cable Vision and Polimer – have signed a deal with Zee Turner to telecast Zee Sports in all the TAM cities such as Coimbatore, Madurai, Trichy, Tripur Tirunelveli, Salem, Kanchipram and Thiruvannamallai.
Chennai-based print giant 'The Hindu' has tied up with the NDTV to launch a city-specific channel in Chennai. The launch could take maybe two months or little longer. The channel will reach the entire Greater Chennai audience.
BharatMatrimony Group has announced a name change of its holding company to Consim Info Pvt. Ltd. The new corporate name has been designed to represent the Group's various business verticals – BharatMatrimony.com, Clickjobs.com , Indiaproperty.com , Indialist.com , Loanwala.com and Indiaautomobile.com , under a common philosophy.
Bengali news channel Kolkata TV has been bought over by Manoj Kumar Jain of Jain Group of Industries. Originally promoted by the Xenitis Group, Kolkata TV had a high profile launch in March 2006 with Sumon Chattopadhyay, formerly of ABP/Star Ananda, as Editor, and film personality Aparna Sen as Creative Director.
Innocean Worldwide has recently bagged the creative duties of two new businesses – Tantra Designs Pvt. Ltd and Aurole Inspecs. According to industry sources, the cumulative size of the businesses is upwards of Rs 3 crore.
The latest FICCI Business Confidence Survey indicates that the Indian industry is deeply apprehensive about the slowing down of the growth momentum with export growth dipping and the rising rupee taking a toll on even the intermediate and capital goods sectors.
Pramod Bhandula, MD, JCDecaux India, says Indian outdoor advertising is different from the global market in many ways -- lack of quality is the key differentiator here compared to global markets. Currently, authorities are looking at revenue maximisation rather than focusing on quality, he points out, adding that some civic bodies are opening up to discussions.
WPP Sibling Y&R to Partner With New Creative Shop BBH for Distribution
Till recently, people never took radio as a medium of communication seriously. Print and electronic mediums have always dominated the scene. But the scenario is changing and people are now waking up to the importance of radio. The medium has unparalleled reach and its complete potential is still to be tapped. The radio industry is on the rise, and things are looking bright for the industry.