International: WSJ's New Glossy, Pursuits, to Go Global
Along with U.S. Debut Next September, Distribution Added in Europe, Asia
Date-wise News
International: Promotions, In-Store Displays Key to Swaying Electronics Shoppers
Survey Shows How Men and Women Approach Shopping Differently
Happy comes up with a denim love saga for Lee
It has been less than six months since Happy, an ideas shop, made its debut in the Bangalore market. And the agency has been quite a show stealer with its innovative ideas. The brainchild of two former O&M Bangalore hands – Parveen Das and Kartik Iyer – Happy’s first Indian TVC for apparel brand Lee takes the romantic route to connect with its youth TG.
Wagh Bakri assigns creative duties of Good Morning to Contract; Triton to handle new launch
Wagh Bakri Tea Group has launched Wagh Bakri Perfect Premium Leaf Tea, a variant of the Group’s main brand Wagh Bakri. The creative duties for the new product will be handled by Triton Communications. The Group has assigned the creative duties of one of its main brands, Good Morning, to Contract Advertising. Triton is the incumbent agency.
Star One beefs up 8 pm time slot with two new shows
This December, Star One will premiere two new shows, thus strengthening its 8 pm time slot. On December 8, the channel will premiere ‘Lead India’, a reality show that is aimed at giving the country its next generation of leaders. The channel will also launch ‘Annu Ki Ho Gayee Waah Bhai Waah’ on December 10.
O&M’s Sumit Negi, Saji Johnny to join Mudra Delhi as Creative Directors
O&M’s Sumit Negi and Saji Johnny will be joining Mudra Delhi as Creative Directors, with effect from December 3. Both will report to Ullhas Chopra, Executive Creative Director, Mudra North.
MTNL joins hands with Geneva Software Technologies to launch multilingual SMS service
MTNL Delhi, in association with Geneva Software Technologies Ltd, has launched ‘Sarv Bhasha Sandesh’, an SMS service in 11 languages. This value added service is available to subscribers of Dolphin and Trump, which are MTNL’s postpaid and prepaid services, respectively.
India Gaming Summit 2007: ‘Gaming still nascent in India, but future looks promising’
The first ever India Gaming Summit on November 28 in Mumbai brought together Indian and international stalwarts to discuss the dynamics of booming gaming industry in India. The Summit was organised by Zapak Digital Entertainment Ltd, and Internet and Mobile Association of India (IAMAI).
‘The Economist’ ropes in O&M as creative agency for upcoming campaign
‘The Economist’ has roped in O&M as its creative agency for its upcoming campaign to be launched by March 2008. The account size is estimated to be around Rs 3-5 crore. The magazine’s move to roll out a campaign in India has come with its plan to increase its circulation from 17,000 to 50,000 over a period of two years.
TNS launches research tool Market Contact Audit in India
TNS has launched Market Contact Audit (MCA) in India. MCA is a research tool that measures the effectiveness of various contacts in a category using a common method and a common unit. It is an effective planning tool that helps in rationalising and prioritising marketing and media spends.
Hungama Mobile, Paramount in pact to bring Hollywood content on mobile phones
Hungama Mobile has signed an agreement with Paramount Digital Entertainment, a part of Paramount Pictures Corporation, to localise and distribute Paramount branded mobile and interactive content for the Indian market.
ICL set to play: Zee puts all its marketing muscle behind cricket property
The Subhash Chandra-promoted Indian Cricketing League is all set to test the waters in domestic cricket in India. As the first series from the ICL teams kick off, Zee has got busy in creating the buzz. From a mass campaign, created by O&M, to roadblocks on Zee channels, to ramping up the distribution of Zee Sports, there is a lot happening simultaneously.
Radio Mirchi dons a new avatar; embarks on an initiative for kids with Aamir-starrer ‘Taare Zameen Par’
Close on the heels of donning a new sound, Radio Mirchi has embarked on an on-ground initiative that includes the hunt for India’s smartest kids across 13 cities. 24x7guru.com and Mirchi have joined hands with Aamir Khan’s latest movie ‘Taare Zameen Par’ to organise a talent hunt campaign titled ‘Destination NASA’.
25 nominees for ‘impact Person of the Year 2007’; award night on December 20, 2007
The first two phases of the ‘impact Person of the Year 2007’ have been completed. From the list of 25 shortlisted nominees, the winner would be announced at the award ceremony that will be held on December 20, 2007. Read on for the list of nominees...
Boosted by RAM performance, Big FM hikes ad rates
Big FM has announced its first ad rate hike since its inception in 2006. The reason is the performance of the channel according to RAM data. The rates have been revised in the six metros varying from 5 per cent to 41 per cent. The new rates would be applicable from December 3, 2007.
Pyramid Saimira acquires 51 per cent stake in Dimples Cine Advertising
Pyramid Saimira Theatres Ltd (PSTL) has announced its strategic acquisition of Mumbai-based Dimples Cine Advertising Pvt. Ltd. PSTL has acquired 51 per cent stake in the company, for an undisclosed sum. Dimples Cine Advertising will continue to be headquartered in Mumbai.
Jaya TV’s reality show ‘Mrs Homemaker’ to woo housewives
Jaya TV has launched yet another reality show, ‘Mrs Homemaker’ that is aimed at bringing to the fore innate talents of young housewives. The hour-long show premiered on November 23, and is being aired on Fridays, at 9.30 pm.
TRAI releases draft recommendation on provision of IPTV services
The Telecom Regulatory Authority of India in its recommendations on Internet Protocol Television services has allowed registered cable operators, Unified Access Services license (UASL) and Cellular Mobile Telephony Service (CMTS) licensees, and ISPs with Rs 100 crore net worth to offer the service without a fresh license.