For Sixth Straight Year, Marketer Leads Top 100, Which Upped Outlays a Mere 1.1% as U.S. Spending Declined
Discovery Channel is launching the third season of ‘Speed Week’, a weeklong five-part series on speed thrills. The series will be aired from November 26-30 at 10 pm.
PDM International and 7 Figures Management have jointly launched a nationwide talent hunt ‘The Million Dollar Arm’ to identify, groom and mentor a talented sportsperson, and introduce him to the professional world of baseball internationally. Zee Sports has been signed on as the official electronic media partner.
Piracy, lower distribution in smaller cities and towns, decreasing business revenues in home entertainment and films were some of the issues that dominated the concluding day of the two-day Big Picture Conference 2007, held at Goa.
Multi-language Internet portal Webdunia.com has launched a national brand building campaign to achieve higher top of mind recall among Internet users in Indian languages. Indore-headquartered agency-Srijan Advertising has created the TVC.
Contest2win has teamed up with Bajaj Allianz Life Insurance for a new game-based contest, ‘Time Out’. The contest is designed to communicate the insurance firm’s message, ‘The longer you delay your retirement plan, the costlier it becomes’.
Tax information portal Taxindiaonline.com and Ammas.com, a knowledge exchange platform, have come together to provide answers to user queries on tax laws, custom duties, export/import issues and foreign exchange management agency (FEMA).
In 2006, the various digital platforms generated $690 billion in global spending, or 48 per cent of total entertainment and media spending, including Internet access spending. By 2011, spending on these platforms will reach $1.1 trillion. This was revealed in a study ‘Entertainment and Media: India going Digital’ done by FICCI, along with PricewaterhouseCoopers.
Ramesh Narayan, Founder of Canco Advertising, is known for his immense knowledge of the industry stemming from his 23 years’ experience in advertising. In his newly launched book ‘Reflections. The Advertising and Marketing world around me’, Narayan reflects on some of the nuances of this industry.
Vijay TV, the Tamil entertainment channel from the STAR India, is out to woo audiences from an IT background with ‘Kumaran Silks Paadum Office’. This music competition-based show will premiere on November 24, and will be aired every Saturday at 7 pm.
The closing session of the Big Picture Conference 2007, held in Goa, had an interesting debate on ‘Bollywood vs Hollywood’. The concluding day of the Conference on November 23 saw industry leaders share the platform with the I&B Ministry to understand the problems inhibiting the growth of the film industry in India.
Pragya Channel, a venture of Pragya Vision Pvt. Ltd, is going on air from November 24 at 8 am with the programme The channel has a whole gamut of unique content to cater to all groups, and carry its ‘Live Life Positive’ philosophy throughout.