Zenith Optimedia will be handling the media duties of Mail Today, the compact daily from the India Today Group which will hit Delhi newsstands on Friday, November 16. The account is estimated to be above Rs 20 crore. Mail Today is a collaboration between the India Today Group with Associated Newspapers, the publishers of Daily Mail.
The global decision of Samsung moving its media duties to Starcom Worldwide sees an impact in India as well. Starcom Worldwide, together with Samsung’s in-house agency Cheil Communications, will now handle Samsung’s media duties in India. The account size is pegged at Rs 120 crore.
Triton Communications Bangalore has bagged the business of the Golden Chariot Luxury Train following a multi-agency pitch. Triton would be handling both creative and media duties of this luxury train. According to industry sources, the account size is estimated well over Rs 15-20 crore.
Zee TV gas announced two new shows, strengthening its weekend slots. The two shows that will premiere on November 16 are ‘Chaldi Da Naam Gaddi’ at 9 pm and ‘Aladdin’ at 9.30 pm.
The post-lunch sessions at the INMA conference had industry stalwarts discussing on ‘What Advertisers seek from print’, followed by Earl J Wilkinson of INMA US talking on ‘From News on Paper to Multi-media Engines: Emerging Value Propositions for Newspaper Companies’.
Mudra Health & Lifestyle has launched a website, www.chidia.com, a first-of-its-kind in the health and lifestyle communication space. It is a move towards Mudra’s vision of creating a platform for diabetic children and their parents to help in better understanding the disease.
India has achieved its best ever score of 39 points in the Gunn Report for 2007, securing the 14th place as the world’s most awarded country in the world. McCann Erickson’s TV commercial on Happy Dent Gum is the 10th most awarded commercial, while O&M’s print campaign for Indian Association For Adoption took the 12th place as the awarded print ad in the world.
Inspired by travel writer Patricia Schultz’s best-selling book ‘1000 Places to See Before You Die’, Discovery Travel & Living has launched a new series that serves as an inspirational travel guide. The 13-episode one-hour show is currently being aired on Fridays at 8 pm.
After an eight-month silence, NDTV Imagine Ltd has finally divulged some details on its general entertainment channel, also called NDTV Imagine. NDTV Imagine officials have announced the senior management, the target launch date of the first channel as well as the media entity’s broad objectives.
With its launch just a couple of months away, NDTV Imagine has divulged its first content line-up, which sees a fair share of drama and format shows. The channel look was also unveiled at a press meet on November 14.
The BharatMatrimony Group has appointed P Gopalakrishnan as Chief Marketing Officer. Prior to joining BharatMatrimony, he was with Cavinkare Pvt. Ltd as Vice-President, International Business.
Rediff.com and Zoom have joined hands to broadcast content from the channel on Rediff iShare. This is the first non-exclusive content partnership for Rediff iShare, which will be promoted as a branded Zoom channel on Rediff iShare.
Channel 8, a Kolkata-based production house, is launching a Bengali movie channel under the banner of Bangla Entertainment Pvt Ltd. The new channel, Channel 8 Talkies, will air only Bengali movies and is scheduled to go on air by the first week of December 2007. The company also plans to launch a general entertainment channel by July 2008.
Bangalore-based Greynium Information Technologies Pvt. Ltd, which also owns Oneindia.in, has added thatshindi.oneindia.in to its portfolio of Indian language channels, which includes Tamil, Telugu, Kannada and Malayalam.
The second session of the two-day International Newspapers Marketing Association (INMA) conference brought to fore the fact that JVs in Indian media companies were helpful to both partners, and that getting global partners was a good tool for value proposition.
The first two-day conference of the International Newspaper Marketing Association (INMA) began on a positive note with an assurance that newspapers in India are here to stay for some more time now.
NDTV has relaunched its revamped cricket site, cricketNDTV.com. This was done through its wholly-owned subsidiary, NDTV Convergence. In addition to this, the media company has also unveiled plans for its new portal NDTV Khabar and mobile portal Active.
Know What Kills an Innovation Ahead of Time and Dodge Failures