The Board of Directors of Maruti Suzuki India Ltd has okayed new appointments to the top management of the company.
Conde, Hearst, to Audit Issue-by-Issue, Time Inc. Takes Netflix-Like Tack
Print advertising saw a growth of 21% during Jan-Sept 2007 compared to the same period in 2005, with the best coming in the second quarter of 2007. Education, Services and Banking/Finance/Investment were the top three sectors in Print. Telecom products recorded the highest growth of 72%. Maruti Suzuki was the top advertiser during Jan-Sept '07, improving from the 2nd place during Jan-Sept '06.
Harrish M Bhatia, Business Head of Synergy Media Entertainment that owns My FM, says that till recently people never took radio as a medium of communication seriously. But the scenario is changing now with the radio industry on the rise. He says that 94.3 My FM is a brand with an emotional connect, and the brand line ‘Dil Se!’ is about the ‘josh’ and passion in life.
MPG has bagged the media mandate for Hindustan Pencils Ltd, which makes popular brands of pencils such as Apsara and Nataraj. The pitch saw the participation of five agencies – Initiative Media, TME, ZenithOptimedia, Media Directions and MPG. The size of the business is upwards of Rs 5 crore. MediaCom is the incumbent.
Everest Brand Solutions has launched a new TVC for Parle’s Kachcha Mango Bite, one of its latest offerings from the company’s confectionery unit. The insight for the TVC has been taken from the fact that children love to irritate others by imitating others.
A two-day brand summit conducted by the All India Management Association (AIMA) in Mumbai saw eminent speakers talk about many avatars of branding, and the need for brand managers to adapt and change policies to suit the new age of branding that has arrived.
Starcom MediaVest Group’s first ever sector vertical consulting unit for lifestyle marketing and communications, unusually named ‘C’, has bagged the business of HSBC Premier. HSBC Premier offers customised banking and financial solutions.
Intel Capital, the global investment arm of Intel Corporation, has invested in Tag Media Network, which operates India’s first in-store television network. Intel Capital’s funding will help accelerate Tag Media Network’s expansion, secure new staff and strengthen its sales and marketing initiatives.
Some consumer durable majors are eyeing the festive season once again to lure customers. Videocon, Electolux, Godrej, Hitachi, Maharaja Appliances and Bose are gearing to make this festive season special with gifts being offered on every purchase.
MediaCom has won the media duties of Multi Commodities Exchange (MCX) following a multi-agency pitch. MCX is an independent and de-mutalised player in this space. Industry sources have pegged the business at around Rs 10 crore. Lowe is the creative agency for the business.
With the kind of participation that AdAsia Jeju 2007 has seen, one might wonder whether interest in the platform was subsiding. Industry leaders, however, think otherwise and assert that while the content is important, AdAsia 2009 would be interesting also since Lahore is the host city, and then preparations in India will begin to host AdAsia 2011.
Several private FM radio players announced the launch of their stations in the cities of Nagpur, Solapur, Vishakapatnam and Ranchi over last week. Radio Mirchi, Radio City, My FM and Big FM were among those who announced their launches.
Sahara Samay Rastriya, the Hindi news channel from the Sahara Group, would be visible in a new avatar from Monday, October 29. This is to give the channel a new positioning and also to make a mark in the TRP ratings. The channel will have new content with special emphasis on women.
IBN 7 will be the official news partner for the MTV Hero Honda Roadies series. This is the show’s fifth season and is also its first ever international edition that will involve contestants attempting daring tasks as they travel across India, Thailand and Malaysia.
The recently released FICCI Consumer Durable Goods Survey has showed that the sector has recorded a growth of 11.5 per cent in 2006-07, against 8.5 per cent in the previous year. Overall, the industry expects a growth of 12 per cent in 2007-08.
Pehel, the social initiative arm of Dainik Jagran Prakashan Ltd, had recently organised a seminar on ‘Behavioural change communication and role of mass media: opportunities and challenges’. Intellectuals, NGOs and Government institutions participated in the programme. Renuka Choudhury, Minister for Women and Child Development, was the chief guest.