Prasoon Joshi made APAC creative head of McCann
Prasoon Joshi, Executive Chairman, McCann Erickson India, has been elevated to Regional Executive Creative Director-Asia Pacific.
Date-wise News
International: WPP Makes Blast Radius Acquisition Official
Vancouver Digital Shop to Align With Wunderman
Google will now track TV ad audiences
Google, which dominates the market for advertising on the Internet, seems to be hoping to do the same thing on television, according to a report on the website of The New York Times.
Sony out to entice Indian gamers
Sony Computer Entertainment, an arm of Sony Pictures, is planning to increase its console-based business in India.
H-P gets active in social media space with Toyrama, other initiatives
The computer today is much more than a machine enabling its user to simplify work. Hewlett-Packard, a leading player in the IT space, is aggressively playing this card where it is looking at forming an emotional connect with its consumers rather than just focusing on selling hardware.
UTV Software Communications beefs up senior management
UTV Software Communications Ltd has announced the appointments of three senior executives – Preneet Malhotra as CEO, UTV Interactive; Roma Patel as Group Director, Finance & Strategy, UTV; and Heather Saville as Group Human Resources Head.
Quadrant re-brands Automart as First Choice; launches TVCs, press ads
Quadrant, part of the Interpublic Group, has re-branded Automart, which is in the business of secondhand cars, as ‘First Choice’. Automart is a joint venture of Mahindra & Mahindra, HDFC and Shah and Sanghvi. The agency has launched TVCs and press ads to create better awareness and recall for the brand.
Tata Tea stirs up social awareness storm in a cup of tea with new campaign
In a unique overlap of brand and social messaging, Tata Tea has taken a resolute stand in its latest advertising campaign ‘Jaago Re’ to exhort Indians to be agents of social change and engage in constructive and positive agendas. Lowe is the creative agency behind the campaign.
Radio Netherlands Worldwide expands activities in India; appoints Amitabh Srivastava as Country Head
After a long-term presence in India with short wave and satellite radio broadcasts, Radio Netherlands Worldwide (RNW) now aims to expand its activities in India. As part of this expansion process, Radio Netherlands has appointed Amitabh Srivastava as Country Representative, India.
Quasar Media launches Quasar Talk, to take social media marketing a step ahead
Quasar Media, a digital media and e-business solutions company, has taken consumer interaction a step ahead with the launch of its ‘Quasar Talk’. A blog marketing platform, Quasar Talk enables consumers to directly interact with the brand. General Motors has already signed on for Quasar Talk.
Starcom MediaVest Group launches OOH arm, Navia, in Malaysia
Starcom MediaVest Group has introduced Navia Malaysia, an out-of-home specialist. Functioning as a division of Starcom MediaVest Group, Navia Malaysia’s suite of services include media planning, site survey, negotiations, creative development and production, site monitoring and maintenance as well as campaign evaluation across Malaysia.
Maxus appointed AoR of Maytas Properties
Maytas Properties has announced the appointment of Maxus as its media planning and buying agency. The decision was taken after talks with multiple agencies. Maxus Mumbai would be handling the account under the stewardship of Kartik Sharma, GM, Maxus.
Aegon Religare Life Insurance signs on MediaCom as media AoR
Aegon Religare Life Insurance as signed on MediaCom as its media AoR following a multi-agency pitch. Aegon had recently signed Contract as its creative agency. The account size is in the vicinity of Rs 15-20 crore.
India wins bid to host AdAsia 2011 in Delhi
It is India shining at AdAsia once again. Reviving memories of AdAsia held in Jaipur in 2003, India has just won the bid to host this prestigious event – this time in Delhi -- in 2011. At the ongoing AdAsia at Jeju Island in South Korea, Madhukar Kamath, MD & CEO, Mudra Group, made the initial introduction. Thereafter, Colvyn Harris, CEO, JWT, made a full presentation.
HBO to celebrate festive season with extensive programme line-up
HBO has announced an exciting line-up of films to add flavour to the festive season such as ‘Diwali Buffet’, ‘Superman Fest’, ‘X’mas Special’, ‘Wicked Hour’ and ‘See It First’.
P9 to launch more divisions; merchandise label to be launched in 2008
P9, the branded entertainment unit from Percept, has announced its plans to launch more divisions under its banner aimed at the different facets of the entertainment marketing. The company also intends to launch its own label of Bollywood merchandise by the first quarter of 2008.
Azad News channel launched; ropes in Ambikanand Sahay as Director-News
M S Walia-owned TG Angles Pvt Ltd, which is into real estate, infrastructure and IT, has forayed into the media sphere with the test launch of its news channel Azad News. Veteran journalist Ambikanand Sahay has been appointed as Director-News of Azad News.
Anil Srivatsa, Chief Operating Officer, Radio Today Broadcasting Ltd.
“I don’t want a balance. I want more talk, less music. It’s as simple as that. And why should I have fewer ads that anyone else? This is business. It’s got nothing to do with being different. The more the ads, the merrier!”