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Date-wise News
R-Com plans to roll out GSM services in 100 cities in 6 months
To offer dual-chip phones for both its CDMA and GSM networks.
Snapshot of Print Advertising by 'Instant Foods/Meals' during Jan-Aug 2007: AdEx analysis
There was a 36% drop in Print advertising of 'Instant Foods/Meals' during Jan-Aug 2007 compared to same period in 2006. There was high advertising in the 'Instant Soup Mixes' segment. Advertisers of 'Instant Foods/Meals' preferred magazines, with women-based magazines taking 79% share of the ad pie. Nestle India led advertising of 'Instant Foods/Meals' sector in Print with 48% share.
SaharaOne to make India swing to the tunes of ‘JJhoom India’
Riding on the success of its first reality show ‘Biggest Loser Jeetega’, SaharaOne Television has announced another reality-based format show, ‘JJhoom India’. The show premiers on October 27 and will air on Fridays and Saturdays at 9 pm.
Next Gen Publishing launches men’s magazine FHM in India
Next Gen Publishing Ltd has announced the launch of For Him Magazine (FHM) in India. The magazine caters to men who are intelligent, stylish, techno savvy, socially aware and sporty. The magazine’s marketing initiatives include awareness generation campaigns on Internet and outdoor media.
Carving Dreams Entertainment ventures into film production
Carving Dreams Entertainment, a company dealing with celebrity management, has forayed into film production. The company has signed a $100 million deal with US-based Hollywood International Studios for producing five films over the next 3-4 years. Branded entertainment consultancy is another area that the company has recently forayed into.
COAI, telecom and DTH players moot 74 pc FDI limit for speedy growth of mobile TV in India
Cellular Operators Association of India (COAI) has asked TRAI to fix an FDI ceiling of 74 per cent for all carriage services, including stand alone mobile TV service providers, to attract investment for speedy growth of mobile TV service in India.
Josh18 drums up buzz about Hindi portal
Josh18 has come up with a new campaign for its recently-launched Hindi website Josh18.com. The campaign, which is pegged on the ‘josh’ platform and targets the vast Hindi speaking audience, has been created by The Cell, the in-house agency of Network18 Group.
NDTV Media restructures top brass
In a recent restructuring exercise, NDTV Media has elevated some of its key people, giving them larger portfolios. Neeraj Dutt, the EVP of the company, has been promoted to COO, while Senior VP, Avinash Kaul, is now the EVP. NDTV Media CEO Raj Nayak confirmed that these changes have already been affected.
People Group ventures into online real estate space with Makaan.com
People Group has announced its plans to foray into the online real estate space with Makaan.com. The Group aims to focus on real estate brokers / middlemen, rather than actual buyers. A high budget marketing campaign, created by Equus Red Cell, is also on the cards for the website in the coming weeks.
Zee Himachal to launch as one-hour band on Zee Punjabi
Zee Himachal will be launched as a one-hour band on Zee Punjabi later this week. Zee Punjabi, which caters to the Punjabi audience, would now also be available for the audience in Himachal Pradesh.