Madison Media’s campaign for Cadbury has been featured in the ‘Cream of Venice Selection’, a show reel of innovative communication ideas, due to be shown to delegates at the inaugural Venice Festival of Media. The VFM will be held in Venice from April 15 to 18.
What emerging channels will nab the most marketer interest this year? Despite the hype around tactics such as mobile and gaming, adoption of those areas is still low, according to a Forrester survey of interactive marketers.
Hindustan Lever (HLL), the consumer goods behemoth, is realigning its strategy by entering new retail hotspots such as malls and multiplexes in a big way. The company is also set to launch its successful Asian ice cream brand, Moo, in the country this summer.
South African Tourism has kicked off a national advertising campaign. The campaign will be executed in 11 cities across the country in four different languages.
Hutch has tied up with Microsoft to offer live search on mobile to its customers, which will give users access to an easy-to-use mobile search engine content.
Hrithik Roshan will be the face of Sony Ericsson in the SAARC region. The mobile company intends to strengthen its position as a lifestyle brand on the Indian market with this association.
Moser Baer has forayed into the home video market with the national launch of 101 popular Hindi titles at price points of Rs 28 for VCDs and Rs 34 for DVDs. The company also announced two new film projects, and inaugurated an online website offering the entire range of home videos released by it.
Honda Siel Cars India has appointed. Tatsuya Natsume as its Director-Marketing. He takes over from Hiroshi Shimizu who moves to Philippines as President, Honda Cars Philippines. He will be heading the marketing, sales and after-sales operations of HSCI.
The Lakme Fashion Week 2007, which is underway in Mumbai, is being webcast live on Sify.com. The portal has also announced an online model hunt to provide a platform for aspiring models.
Indian Idol, in its third season, is well on course. The 12-city auditions will culminate in Mumbai on April 2. Subsequent to this, SET is all geared to kick off the marketing activities for the show.
Ranjeev Vij of Rediffusion DY&R has joined Vyas Giannetti Creative as Associate Vice President of Delhi operations.
AD’s World has appointed Varun Sachar as Head, Asset Management Group. Sachar is reporting to Ajay Dhawan, Founder and CEO, AD’s World.
Suresh Babu, Senior Creative Director, O&M, moves to Ogilvy Chennai as Head of Creative. Suresh is currently Creative Director, Ogilvy Mumbai.
Sanjib Dey is joining Saatchi & Saatchi as Executive VP. Prior to this appointment, he was Vice President at Lowe. He replaces Alok Lall at Saatchi & Saatchi who quit the agency two months ago.
Hindi news major India TV has attracted FDI exceeding $ 11.5 million by FUSE+Media. The investment gives FUSE+Media a 19.17 per cent stake in Independent News Services Pvt. Ltd, which is India TV’s parent company.
The Ministry of Information & Broadcasting has banned transmission or re-transmission of FTV on all platforms with effect from April 1, 2007 to May , 2007 throughout the country for showing programmes that are against good taste and decency, denigrate women and are likely to adversely affect public morality.