NDTV Networks PLC has announced that Sameer Nair is joining NDTV Imagine Ltd as CEO and Director. Nair, whose stint with STAR India officially ends on March 31, 2007, would join NDTV Imagine soon after.
Nielsen's commercial-ratings data hasn't been released yet -- advertisers and networks alike will have to hold their breath until May -- but marketers want to be sure their needs are going to be met as the industry makes the shift from program ratings (how many viewers watched a show) to measuring how many viewers stayed put for the ads.
Viacom has filed a suit against Google for massive intentional copyright infringement of its entertainment properties by YouTube. Besides damages, the suit seeks an injunction prohibiting Google and YouTube from further copyright infringement.
Snack foods major Frito Lay’s could finally be getting a taste of serious competition in India. FMCG major ITC today announced its entry into the branded snack food market through the launch of ‘Bingo’ range of snacks.
After failing at extending Fair & Lovely to the premium end of the market, HLL positions its Pond's international range as a `masstige' brand.
No prizes for guessing where Indian advertisers, who have pumped in Rs 350-400 crore on television advertising for ICC World Cup Cricket, are cutting back on. Hindi general entertainment channels (GEC), including Star Plus, Sony and Zee TV, are feeling the Caribbean heat. Ad rates for these channels are expected to be discounted heavily even for prime time, according to sources.
Mobility solution provider mobile-worx has launched ZestADZ, a comprehensive mobile advertising platform which will enable advertisers to launch highly targeted keyword-based marketing campaigns that can deliver mobile advertisements across any mobile platform.
UTV Motion Pictures and 20th Century Fox have entered into a strategic tie-up to co-produce Hollywood director M Night Shyamalan’s forthcoming film ‘The Happening’. The movie has a budget of $57 million.
JAM, a youth monthly magazine, has made a presence in the digital space with jobokplease.com. With this, the magazine is planning to target the youth market in the internet space.
Virgin Comics, Total Multimedia and Sachin Tendulkar have collaborated to create a superhero character, ‘Sachin The Master Blaster’ for comic books, animation and games.
Jagran Engage, the OOH arm of Jagran Group, has tied up with several companies for marketing duties. It has also bagged several prime sites in Mumbai. The company now has prime sites in all major cities and towns of India.
BEI Confluence Kolkata has bagged the advertising duties of Giani Group. The group is planning to launch a premium range of household and office furniture and furnishings under a new brand name.
Ogilvy Group has announced the launch of its new activation unit OgilvyAction. The unit is targeted at ‘Last Mile’ brand communication and will comprise Ogilvy Live, Ogilvy Outreach, Ogilvy Landscapes, Ogilvy Sport and Ogilvy Signscapes.
Radio, the oldest electronic medium in the world, is going through resurgence with the increasing number of stations across the country. Ficci Frames 2007 tries to explore the medium with pointed discussions on its most important aspect – content.
Dentsu Communications has won the advertising duties of Schwabe account in Delhi. The agency will be handling both the creative as well as media duties for the homeopathy company. The size of the business is estimated to be approximately Rs 8 crore.
INX has announced its structure and broadcast plans. Peter Mukerjea’s wife, Indrani Mukerjea, is the Chairperson, though the industry is sceptical. INX is venturing into Hindi GEC, music and English news space initially. Some of the first recruitments, in addition to Vir Sanghvi, include names like Winsley Fernandes and Shankar Narayan.