Google's VP-advertising sales, Tim Armstrong, touted his company's ability to court brand advertisers during a question-and-answer session at Bank of America's Technology Conference today.
Japanese motorcycle major Yamaha may be lookingto shutting operations in India if its turnaround indicators do not work out as planned.
Cartoon Network has announced the launch of its new action series ‘The Justirisers’ on the action block Toonami. The channel has roped in Shankar Mahadevan to sing the title track of this series.
Neo Sports has announced the All Star Series for Deodhar Trophy that would be telecast live on the channel from Sunday.
ABP Group has recently launched a new Internet mobile site www.mjoy.in. They have also launched their short code service in collaboration with Bobby Bedi-promoted Kaleidoscope.
Arjun Madhusudhan has been appointed Creative Director of Malayala Manorama’s FM foray. He was earlier Radio Mirchi’s Chennai Programming Head.
Salil Kapoor sure has a knack for marketing Korean consumer durables. The former LG marketing man is now with Samsung, with a stint in Microsoft India in between. He has just joined Samsung India Electronics as Head-Home Appliances.
Neo Sports has roped in Hero Honda as its second anchor partner in a Rs 200-crore deal for all international cricket matches to be played in the country till April 2010. The channel had announced last month Perfetti Van Melle as its first anchor partner.
Percept Media has announced the appointment of Amit Ray as Director, Strategy. Percept Media has been launched by Percept Holdings in an ‘all-cash’ deal to buy back Aegis Group shareholdings in PDM India and Posterscope India.
NDTV has announced three appointments to head the group’s growth initiatives. Vikram Chandra has been made the CEO and MD of NDTV Networks PLC, which is a 100 per cent subsidiary incorporated in the UK. Smeeta Chakrabarti has been made CEO of NDTV Lifestyle Ltd, while Rahul Deshpande is now CEO, NDTV Labs Ltd.
"In markets like the US and UK, the focus now is not on the traditional media people but people who understand touch-point planning...You can't necessarily separate the big creative idea from the media -- it is not about having the big idea and then deciding on which media you want to put it. You can take the buying process away in an agency but the actual planning process should get closer to creative."