Contrary to the perception that the Internet is siphoning older kids away from television, a report by Magna Global analyzing Nielsen Media Research data shows that average 24-hour TV viewing by tweens 9-14 years old and teens 12-17 was stable in 2006 compared to the previous year.
David Verklin, CEO of Carat Americas and Chairman of Carat Asia Pacific, has been appointed Media Lions Jury President. The organisers of the 54th Cannes Lions International Advertising Festival announced the appointment. Launched in 1999, Media Lions honours the best in media strategy, planning and execution.
In an attempt to revive the once popular Vimal brand, Reliance Industries (RIL) has earmarked an investment of Rs 600 crore, which will include retail network expansion and promotional campaigns.
Mercedes-Benz Mobile Kids, the much-acclaimed road safety programme from DaimlerChrysler, has been successfully implemented in Delhi. Mercedes-Benz Mobile Kids attempts to imbibe the spirit of hazard anticipation, pro-social behavior and conscious handling in children with respect to traffic rules and road safety.
ClickJobs.com, part of the BharatMatrimony Group, has embarked on an aggressive marketing campaign to strengthen its brand equity among job seekers and employer community. The job portal has also earmarked a marketing budget of Rs 7 crore for the next three months.
Sify and Indiagames have come together to provide the MMORPG ‘A3’ for its ‘Games on Demand’ service. A3, a fantasy action and adventure game, is reportedly played by over four million gamers worldwide.
With Valentines’ Day round the corner, all radio channels are gearing up to provide a day full of love and memories. Along with special programmes involving celebrities, the channels are set to entice their listeners’ by doling out various gifts and surprises.
Triveni Group, a Rs 3,000-crore conglomerate which has interests in real estate and automobiles, is now diversifying into the media space. The Group has acquired over 60 per cent stake in socio-spiritual channel Sadhna TV. The deal is to acquire 100 per cent stake in the channel subject to I&B Ministry’s approval.
Thanks to DIRECTV’s STAR India Plus channel, the new season of KBC with Shah Rukh Khan is on air at the US too. The show is being promoted by Elephant Advertising all across the country via print, television, direct mail and out-of-home mediums.
They did it with ‘Boogie Woogie’, they did it with ‘Aahat’ and now Sony Entertainment Television is doing it with one of the most popular detective shows on Indian television – ‘Karamchand’. The all-new episodes of the series begin on February 10, 2007 in the 9.00 pm block on the channel.
Delhi-based Noshe Oceanic has bagged the advertising duties for Orris Infrastructure following a multi-agency pitch which began in November 2006. Orris is a new entrant in the realty space with a number of upcoming projects. The size of the business is pegged at Rs 10-15 crore.
EFY Group has launched a new monthly B2B magazine called ‘Electronics Bazaar’. The magazine will cater to the sourcing needs of the Indian electronics industry. It will also include information on latest components, products and machinery, movements within the industry, along with future trends that will help the trade.
The suspense is finally over. Rajdeep Sardesai, Editor-in-Chief, CNN-IBN and IBN7, has been voted the Impact Person of the Year 2006 at a glittering ceremony in Mumbai on February 8. Accepting the Award, Sardesai said, “I don’t know why we must see each other as rivals. Yes, we all are competitors, but we can work together as one big media family.”
"Unfortunately, there are flaws in ILT. It measures day-after recall, which is equal to saliency; it's not equal to listenership. As a listener, you don't even know what the brand looks like. Typically, what gets picked up is salience, which really is the top-of-mind brand that you might have recently seen in an outdoor campaign. That is why you will see most radio stations do very lowest common denominator marketing - frequency and station name. But is that a way to build a brand?"