After hectic bidding, Delhi International Airport Pvt Ltd (DIAL) has awarded the licence for advertisement locations at Indira Gandhi International Airport to Times OOH Media. The winning bid was for Rs 150 crore.
POGO is all set to celebrate Valentines’ not just for a day, but for an entire month. As part of its Valentines’ celebrations, the channel would be treating its young audience to a fantasy movie every Sunday, along with the launch of two popular shows – ‘Just Mohabbat’ and ‘Hum Paanch’ – starting from February 5 and 28, respectively.
Even as it revels in its best performance in decades, McDonald's is undergoing a $1 million to $2 million global-brand-strategy study and shifting national creative duties on its largest business -- the $100 million breakfast account -- to ensure it doesn't "take its eyes off the fries."
GM India has extended its commitment for endorsing the Chevrolet Aveo with brand ambassadors Rani Mukherjee and Saif Ali Khan. The duo will continue to remain brand ambassadors for the Chevrolet Aveo sedan and the recently launched hatchback, Chevrolet Aveo U-VA.
Gillette has announced the launch of the new Gillette Champions programme with the unveiling of its newest brand ambassadors. The company has signed on Tiger Woods, Roger Federer and Thierry Henry, who will be fully integrated into Gillette brand programmes and will be leveraged through multi-faceted marketing initiatives.
The third edition of POP Asia, an annual expo and convention forum for the marketing-at-retail industry, constituted a new module this time – the VM&RD Retail Design Awards. Among the winners were Madura Garments, Levi Strauss, Idiom Design & Consulting and Sanjay Puri Architects.
UTStarcom has tied up with MTNL and Aksh Optifibre for its IPTV service in Mumbai and Delhi. The service will utilise MTNL’s existing broadband network for providing traditional broadcast television, video, music-on-demand, videoconferencing capabilities and time-shifted TV.
Close on the heels of tying up with Cellcast, Sieger Solutions, the fully-owned subsidiary of Deccan Chronicle Holdings has now entered into a content sharing partnership with job portal Monster.com.
Come March 13 and most Indians would be asking only one question – “What’s the score?” In a build-up to Cricket World Cup excitement, Ten Sports has lined up a programme on the men India is pining its World Cup hopes on. Called ‘Pepsi Blue Brigade’, the programme will be on air from February 6.
Roznama Rashtriya Sahara, the Urdu daily from the Sahara Group, has joined the online brigade with the launch of e-papers for all its editions on February 5, 2007.
While several players have been talking about the merits and demerits of mobile television, Doordarshan has been quietly carrying out trial tests of its mobile television service since January 2007. The service is slated for launch by the year end.
Maharashtra Tourism Development Corporation has appointed Madison PR to manage its public relations. Bhushan Gagrani, MD, MTDC, said, “After having evaluated proposals from various agencies, we felt that Madison PR is best suited for the communication requirements in the light of new initiatives by MTDC.”
Mudra Foundation has announced the launch of their second institute, MICORE, which will be dedicated to research in the field of communications. To be established near MICA in Ahmedabad, the new institute will cater to students who want to pursue research programmes in fields like semiotics, journalism, entertainment, etc.
The Muthoot Group has awarded the creative duties of its FM venture, which is slated to go on air in April 2007, to Rediffusion DY&R, Chennai, following a multi-agency pitch. The Media Edge, the media buying arm of Rediffusion DY&R, will be handling the media duties. The ad spend is pegged at Rs 1 crore.
The votes have been cast. Soon, a winner will be announced. Should we call the chosen one a winner? Not really, because the award, in essence, is a celebration of an inspiring individual’s contribution to the industry. The Impact Person of the Year 2006 will be announced on February 8, 2007.
Times Now celebrated its first birthday on January 31, 2007, with a growth graph to show for its first year of operations. Aiming at newer heights in times to come, Sunil Lulla, CEO, Times Global Broadcasting Co Ltd, said that the channel had identified quite a few focus areas for 2007.
CNN-IBN is all set to announce the Indian of the Year on February 6 after two months of meticulous search, sifting through numerous names that matter in different fields and an elaborate selection process. The one man or woman will be selected from amongst 36 achievers drawn from six categories.
NDTV Media has been appointed as the exclusive airtime sales representative for the soon-to-be-launched 24-hour Marathi entertainment channel of Sri Adhikari Brothers, called ‘Mi Marathi’. NDTV Media will be responsible for all revenue generating efforts for the channel.
<p align=justify>You cannot expect to make money or better the industry by just planting outdoor media formats arbitrarily. The building of world class outdoor formats must go hand-in-hand with the cityscape and must form part of the city. Further, to do all of this requires huge investments, which we are more than willing to do.
Public relations in India is, in some instances, highly sophisticated in the way it is practiced. As a democracy, India has provided an environment for the development of public opinion and that is the very basis of public relations. As India’s business communities expand on a global basis, the practice of public relations will follow.