Date-wise News

Ayesha Kapur has joined Yatra Online, the travel services company, as Head-New Business Development. Her last assignment was with Info Edge India as VP-Marketing, where she managed the group's marketing strategy, media planning, marketing promotions and corporate communication for all the group portals. Prior to Info Edge, Kapur worked with iCleo.com Ltd. as Brand Manager. She has been associated with the Internet for over seven years.

e4m Desk Feb 3, 2007 1:52 PM

Romit Mukerji has quit Outlook Group as Head-Marketing for Outlook & Outlook Saptahik. He has joined TV 18 as Senior Manager - Marketing. He was with Outlook for more than five years. He played a key role in the launches of Outlook Traveller, Outlook Money, Outlook Saptahik and Outlook Business. He was also involved with all the brand and marketing activities for Outlook. Prior to this, Mukerji had worked with Jain Networks and Indian Express.

e4m Desk Feb 3, 2007 1:49 PM

Samir Kapur, Head of Corporate Communications at ESPN Star Sports (ESS), has moved on and is tipped to join a subsidiary of Temasek Group as VP-Corporate Communications. He worked with ESS for almost a year. Samir has more than decade of experience in communications and has worked with leading agencies like Perfect Relations, Vaishnavi Corporate Communication and Ogilvy PR. He is also a visiting faculty in institutes like IIMC and DSC where he teaches PR, Advertising and Marketing.

e4m Desk Feb 3, 2007 1:45 PM

Saurabh Srivastava has quit Maruti as Deputy Manager and is joining Good Year Tyres as Product Manager. He will handle the entire product portfolio of Good Year. He is joining from Februay 5, 2007. Srivastava worked for more than two years at Maruti where he was handling all the branding for the automobile major. Previously, he was with Maxus as Business Manager for a year and a half. He started his career with Dainik Jagran where he spent close to two years.

e4m Desk Feb 3, 2007 1:43 PM

The garbage truck may have become the latest advertising vehicle of the future. Ads on New York garbage trucks have worked so well for the marketers of Glad trash bags -- boosting the brand's market share by two percentage points in the city through December -- that they're now looking to try the tactic elsewhere.

e4m Desk Feb 3, 2007 8:52 AM

For the first time in the Indian market, Dabur is experimenting with its brand name. What was hitherto seen as generic branding, like Dabur Lal Dant Manjan, will now be known as Dabur Sivappu Pal Podi in Tamil.

e4m Desk Feb 3, 2007 8:51 AM

PayMate and OnMobile, a company dealing in mobile VAS, have joined hands to make payment through mobile phones easier. Consumers will now be able to pay via mobile phones for services available on OnMobile powered voice portals and WAP sites such as Hutch, Airtel, Idea, Reliance, Tata, Fame Cinemas, and Adlabs Multiplexes.

e4m Desk Feb 3, 2007 8:50 AM

Yahoo! India has expanded its language offerings to seven in India. Now Indian surfers can access the Yahoo! India site in Hindi, Kannada, Tamil, Telugu, Malayalam, Punjabi and Gujarati.

e4m Desk Feb 3, 2007 8:49 AM

Filmy, the Hindi movie channel from Sahara One Media and Entertainment Ltd, has unveiled a unique way of promoting a film to be premiered on the channel as well as sprucing up its sales, marketing, programming or operations department in the process.

exchange4media Mumbai Bureau Feb 3, 2007 8:48 AM

Entries for the 54th Cannes Lions International Advertising Festival have been opened in all categories, including Film, Press, Outdoor, Direct, Media, Cyber, Radio, Promo, Titanium and Integrated Lions.

e4m Desk Feb 3, 2007 8:47 AM

Advertising Club Calcutta is holding an Ad Review show with Cyrus Broacha on February 3, where television’s funny man would review the best and worst advertising commercials during 2006.

e4m Desk Feb 3, 2007 8:46 AM

The second day of POP Asia 2007, currently underway in the Capital, kickstarted with a discussion on ‘Strategic Category Management’. The various sessions covered a wide range of topics from ‘HyperCity’ to ‘Behavioural Merchandising’ and ‘Digital Communication Network’.

e4m Desk Feb 3, 2007 8:45 AM

Future Media has appointed Hemant Shah as COO. He moves in from Madison. Anup Kotekar of GroupM and V Jaishankar, ex-Zee, have been appointed Business Directors for Audio-visual medium and Visual medium respectively.

e4m Desk Feb 3, 2007 8:44 AM

Arun Gupta, CEO and one of the promoters of mobile content firm Mauj Telecom, has put in his papers. Prior to Mauj Telecom, he has developed and managed various businesses with companies such as Cnet, MTV, Yahoo!, and the STAR TV Group in India, US and Hong Kong. His next destination is not yet known.

e4m Desk Feb 3, 2007 8:42 AM

BMW India has appointed Genesis Burson-Masteller as its PR agency in India. The agency’s CEO, Ashwani Singla, said, “BMW chose Genesis Burson-Marsteller for its depth of team, rigorous process discipline and high professional standards.”

e4m Desk Feb 3, 2007 8:41 AM

The entire media and advertising industry has been waiting to know KBC-SRK performance and TAM Media Research has finally released the numbers. The show opened at a TRP of 12.33 in the HSM for the target C&S 4+. STAR Plus has seen a jump to 60 per cent in channel share in the latest TAM week from the 37.7 per cent it had in the week before.

Noor Fathima Warsia Feb 3, 2007 8:40 AM

The broadcast industry and the players had a greater role for the development of broadcasting so that the benefits of open sky policy reached the people. The Government as a policy maker played the role of facilitator. This was stated by I&B Minister P R Dasmunsi at the inauguration of the BES Expo 2007 on February 2, 2007.

e4m Desk Feb 3, 2007 8:40 AM