About this time a year ago, executives at most large entertainment companies were coming to terms with stock performances that couldn't keep pace with the major averages. Walt Disney, News Corp., Time Warner and Viacom were each off about 10% in 2005. Investors looking for healthy returns more likely found them in new media than old.
The Ogilvy Group is the latest major agency group to realign its so-called activation services in hopes of better serving its clients. The resulting entity, OgilvyAction, is a 36-country, 1,000-employee hybrid of branding-and-behavior specialist .
Global retailers like Wal-Mart and Tesco do it all the time. Now it's the turn of Indian retail chains, who're exploring ways to step up global sourcing of merchandise for shoring up margins and offering the best price to consumers.
Hindustan Coca-Cola Beverages Pvt Ltd (HCCB), Coca-Cola India's bottling arm, is in negotiations to acquire the bottling operations of Bhutan Beverages, its co-packer in Bhutan. The move is part of Hindustan Coca-Cola's strategy to re-align its manufacturing capacities.
The Indian Diaspora has won several laurels all over the world. To highlight their achievements, Amba Images International is coming out with a book ‘Worldwide Eminent Indians - The Living Legends’, which will be launched in early 2008 to coincide with India’s National Day.
With the launch of game blog GameGuru.in, the country’s gaming enthusiasts can now keep abreast of daily news, views, analysis and opinions of the gaming world.
Radio One has announced the launch of two new shows in Delhi – ‘BPO Nites’ and ‘Kahani Ghar Ghar Ki’. While the former is targeted at the BPO sector, the latter talks about real estate.
Indiatimes has recently added a new vertical to its fold. Now, connoisseurs of art can have a dedicated portal to themselves with the introduction of www.art.indiatimes.com.
Pantaloon Retail (India) is planning to increase the size of Big Bazaar network from 41 at present to 100 in the next nine months with an estimated investment of Rs 1,000 crore.
TRAI has issued an order instructing all access providers to comply with the Department of telecommunication’s guidelines issued recently for allocation of short codes by the access providers to content providers, including SMS based services.
The Overdrive Awards 2007 saw Hyundai Verna and Hero Honda CBZ Xtreme win the Car and Bike of the Year Awards, respectively. The Scooter of the Year Award went to Kinetic Blaze, while Honda CRV won the Award for Best SUV of the Year.
Media Direction, the specialist media services group of RK Swamy BBDO, has appointed Sunita Satapathy as Media Director. Satapathy, who joined the organisation on January 4, will be reporting to S Yesudas, COO, Media Direction.
<p align=justify>Today most youngsters want to do a poster, a mailer, a small book or a logo which will help them win an award. They have nothing to do with the brand, it's outside the jurisdiction of the brand, but they would do everything else for which they have not been hired for. That's a problem, and not just with us, it's a cancer that's going across the country. Unfortunately, a lot of good people who do good work on brands that gave them their bread and butter became disillusioned.