Date-wise News

According to an internal company document, Coca-Cola Co. plans a huge tactical push behind the brand this year to retain cola drinkers in its franchise. Coke Zero, which has no calories but claims a taste profile similar to flagship Coke, "is critical to the health of the portfolio to transition males before they leave" the carbonated soft-drink category.

e4m Desk Jan 4, 2007 8:27 AM

LG Electronics India has effected an internal restructuring of the organisation by consolidating separate home appliances wings under a single vertical. The consumer durable company has merged three categories of products - washing machine, vacuum cleaner and microwave - with the refrigerator business to form a new kitchen appliances business group.

e4m Desk Jan 4, 2007 8:26 AM

The consumer electronics industry expects to witness a 20% growth in television sales in calendar 2007. If this happens, it will be a significant increase over the 12% growth in TV sales the industry saw in 2006.

e4m Desk Jan 4, 2007 8:25 AM

ONGC will be the title sponsor of the ONGC Cup National Football League, which kicks off in Delhi on January 5, 2007 between JCT and Mohammedan Sporting. Zee Sports will telecast live all 45 matches of the 11th edition of the National Football League.

e4m Desk Jan 4, 2007 8:24 AM

MIH Web is on the lookout for India’s topmost bloggers as part of its Great Indian Blogger Hunt contest. The contest seeks to reward the top 100 Indian blogs hosted on the Ibibo platform.

e4m Desk Jan 4, 2007 8:24 AM

With the aim to increase subscriptions, Zapak, the online gaming portal from Reliance Entertainment, is doling out gifts to new sign-ups for their site. For this, they have tied up with brands like Zod, Makemytrip.com, Nvidia and Reliance World to provide these give-aways.

e4m Desk Jan 4, 2007 8:23 AM

M-commerce solutions company, PayMate India, is now aggressively targeting offline merchant sign-ups, which include large chains to stand-alone establishments in any form of retail. SMS has been the driving platform for online and remote payments thus far, but now the company has introduced a voice-based module for the retail industry.

e4m Desk Jan 4, 2007 8:22 AM

P Balasubramanian, former Division Head, Radio, WOC, has been appointed as Head of Programming with Radio Mirchi, Chennai. He replaces Ramesh S K, who quit the FM station in Chennai to join Hello FM.

exchange4media Chennai Bureau Jan 4, 2007 8:21 AM

Saffola Gold is launching a new campaign, ‘Dil Ko Rakhiye Jawaan’, from January 7, 2007, through which they will be carrying forward their communication of the need for a ‘healthier lifestyle’. Radio One is also partnering this campaign through a unique initiative called ‘Radio Reality Challenge’, which commences from January 4, 2007.

e4m Desk Jan 4, 2007 8:20 AM

There was a 9 per cent rise in print advertising volumes in 2006 over the previous year, with publications in Maharashtra getting a maximum 16 per cent share. Educational Institutions secured top position in 2006 also. Travel & Tourism had the maximum positive shift in rank in Print in 2006 compared to the previous year.

e4m Desk Jan 4, 2007 8:19 AM

The Media Edge (TME) has appointed Indranil Datta as Vice-President and Head of its North and East operations. Datta, who is joining from January 8, 2007, will be reporting to Anupriya Acharya, President of TME. Prior to joining TME, Datta was with Starcom Worldwide for seven months as Executive Director of its Bangalore operations.

e4m Desk Jan 4, 2007 8:18 AM

Neel Chowdhury has been appointed as Head of Marketing for Times Now. He will oversee all marketing, communication and digital responsibilities for the channel.

e4m Desk Jan 4, 2007 8:17 AM

It is time for some changes in the Hindustan Times Mumbai stable again, which the organisation sees as the introduction of the next generation of HT. The publication has launched a massive multi-media campaign and a sampling exercise to support these changes.

Noor Fathima Warsia Jan 4, 2007 8:16 AM

Media Transasia has got into a licensing agreement with US-based Meredith Corporation to launch their magazine ‘Better Homes & Gardens’ in India. The women’s lifestyle magazine is expected to be launched in the first quarter of this year.

e4m Desk Jan 4, 2007 8:15 AM

Following the restructuring its cable business under Wire and Wireless India Ltd and the regional and news broadcasting undertaking into Zee News Ltd, both are set to become independent listed companies. According to sources close to the development, the development was expected early next week.

e4m Desk Jan 4, 2007 8:14 AM

Hisar-headquartered Jindal Industries Ltd (JIL) has decided to appoint Media Direction, the media services group of RK Swamy BBDO, as its Media AoR. Industry sources peg the account size at around Rs 5 crore. JIL had roped in Contract as its creative agency in November 2006.

e4m Desk Jan 4, 2007 8:13 AM

While most radio channels celebrated their success as per the just released ILT 2006 Wave 2 listings, Radio City chose not to join them. “We really do not follow ILT results to track our performance,” said Rana Barua, Head Marketing, Radio City. Meanwhile, there was a general consensus on the need to bring more cities under the ILT scanner.

e4m Desk Jan 4, 2007 8:12 AM

Madison Communications is all set to open a full service office in Kolkata in about a month’s time. The agency is in the process of building up its team for the Kolkata office.

e4m Desk Jan 4, 2007 8:11 AM

The genre that saw immense amount of action in 2004 leading to as many as seven players in the sphere – the kids’ genre – has really seen a tough fight between players in 2006. While the leaders in the segment lost on numbers, the second rung has caught up faster than expected.

Noor Fathima Warsia Jan 4, 2007 8:10 AM