Ann Moore has become a zealous Web convert as she carries forth her plan to transform Time Inc.'s storied magazines into multiplatform brands
In an AC Nielsen study of Internet consumers that gauged current confidence levels, spending habits/intentions and current major concerns of consumers across the globe, Indians (61 per cent) were the second most optimistic group of people after Denmark (71 per cent) about spending in the coming year.
Britannia Industries Ltd plans to expand the scope of its brands by launching new products under them. According to Ms Richa Arora, General Manager, Head - Marketing & Innovation, Britannia Industries Ltd, this will liberate the existing brands from their conventional image.
After announcing its plans to show episodes of the Epic Mahabharata on mobile phones, Reliance Communications is now premiering a movie ‘Ctrl+Alt+Del’, which has been specially produced for the mobile platform by Phonethics Mobile Media, on Reliance Mobile World.
vJive is all set to provide broadband digital out-of-home solutions at points of purchase. For this endeavour, the technology provider will be backed by Matrix Partners India with an initial investment of Rs 20 crore out of the agreed Rs 100 crore.
In an endeavour to highlight the shift of the focus in the society, Zee News will be presenting two interactive discussion programmes during this weekend.
Miditech, one of Asia’s leading independent production companies, has come up with a talent hunt to select India’s first ‘Cricket Star’. The company has produced ‘Cricket Star’, which is spread over 11 weeks, and is scheduled to go on air in January 2007. The show will be simulcast on Zee TV, Zee Sports and DD National.
Dhiman Chattopadhyay, who has been with the Times Group as the Editor of Ahmedabad Times, Surat Times and Baroda Times, is joining ‘Man’s World’ as Deputy Editor. He will be joining the magazine from February 2007.
Nikhil Rungta has been appointed Head of Marketing of Yatra Online. Rungta would be looking after the online and offline marketing initiatives for Yatra. He is part of the core team creating strategies to achieve business objectives.
Acccording to a recent IAMAI release, E-tailers, the online shopping retailers, are expecting a lot of traffic and a surge in revenues during the Christmas and New Year weeks. They are expecting a whopping 75 per cent increase of traffic and a 50 per cent revenue increase.
Close on the heels of completing its first year of operations, CNN-IBN has announced its maiden IPO. The channel plans to mop up Rs 105 crore via this IPO, which is slated to the markets before March 2007. Of the Rs 105 crore raised, Rs 5 crore would be reserved for the employees.
Disruption is not dependent on or linked to channels and mediums. Sure, the strategy has to be executed differently every time, but it is the strategy that has to be fresh. There is no reason why India should prove difficult for disruption… Disruption helps to a better strategy. For instance, what we have done for Bajaj Allianz is fantastic.