More repercussions of the Percept-Carat break-up are surfacing. Percept Holdings has announced the acquisition of Shripad Kulkarni’s Allied Media and launch of Percept Media, a full service 360-degree media offering. It has also announced restructuring of its media businesses to strengthen the new ‘true 360-degree media offering’.
OMS (Optimum Media Solutions), the specialist media independent belonging to the Mudra Group, has been appointed the media AOR for travel portal Yatra.com. The win was following a multi-agency pitch. Industry sources peg the size of the business in the region of Rs 8-10 crore. The creative duties are being handled by Everest Advertising.
We are witnessing a transformation in the figurative contract between companies and people. Seeking consumers' input during the process of developing a product or idea is not, of course, a new idea. But the future's increasingly complex marketplace has already spurred an evolution of this process to interesting—and even radical—new models.
Dabur India is currently exploring an entry into the consumer retail business, and in all probablity, it would play in the niche area of health and wellness.
Whether or not the Men in Blue smell success at the ICC Cricket World Cup 2007, the ‘Trophy’ is out to ensure the fragrance of cricket fever is clear and strong. Fragrance World India in a bid to cash in on the craze for cricket has launched ‘Trophy’ as the perfume for the ICC Cricket World Cup 2007.
Cable & Satellite Broadcasting Association of Asia (CASBAA) has announced its plans to focus primarily on mobile technology in 2007 and has also announced the new CASBAA Council of Governors and Board of Directors.
Following the success of ‘Super Star’, Amrita TV has now launched ‘Super Star Junior’ for aspirants in the 10-15 agegroup. The show, which was launched on December 11, will be on air Monday-Friday at the 8-9 pm slot.
For a change it would be GenNext debating on the hot topics of the day instead of adults that TV viewers have got so used to watching. NDTV has launched ‘Bone of Contention’, stated to be the first nationwide debate competition for schools, which will be telecast on the channel over 15 weeks, starting Sunday, December 17 at 10.30 am.
Red FM is banking on movie promotions and clutter breaking marketing initiatives to secure the leadership position. The station has recently launched the activation team – RED Activ – which offers brands an opportunity for BTL activities.
Post his exit as Creative Head of MTV Networks (India), Cyrus Oshidar has chosen to work with the Contests2win Group of Companies as Creative Head and Board Member of contests2win, media2win and games2win.
Cyrus Oshidar, Creative Head for MTV for the last ten years, has resigned from his current position as Senior VP – Creative & Content, MTV India. With this development, Ashish Patil will look after MTV as VP-Creative & Content and GM. Keertan Adyanthaya and Nina Jaipuria look after VH1 and Nick respectively as VP and GM.
Big 92.7 FM has lined up Rs 45 crore as advertising and marketing budget for the remainder of this fiscal. The FM channel plans to use word-of-mouth as a medium to promote the station. The station has also launched several new shows over the weeks in a bid to increase its listener base.
Zee Telefilms Ltd (ZTL) has announced the modalities of the restructuring of its news and cable businesses for the benefit of its shareholders. From December 18, 2006, ZTL would start trading as the demerged entity (to be renamed Zee Entertainment Enterprises Ltd) and two new companies would launch as independently listed entities.
MAA Bozell, Chennai has won the creative and media duties for Javagreen, a premier lifestyle coffee shop, in a highly competitive pitch. Javagreen is a venture of Reliance ADAG, which was set up in 2003 as a lifestyle coffee shop exclusively for Reliance broadband centres.
Anita Nayyar has been appointed as CEO and Country Manager of MPG. She will be reporting to Vishnu Mohan, CEO of MPG for Asia Pacific. Prior to her latest appointment, Nayyar was Managing Director, Starcom (North India, Pakistan and Bangladesh).