Cyrus Oshidar, Creative Head for MTV for the last ten years, has resigned from his current position as Senior VP – Creative & Content, MTV India. With this development, Ashish Patil will look after MTV as VP-Creative & Content and GM. Keertan Adyanthaya and Nina Jaipuria look after VH1 and Nick respectively as VP and GM.
You just moved into a new home and need insurance, so you go to Google and search for "homeowner's insurance." It brings up all sorts of links -- some sponsored, some not. You click on one of the sponsored links for Esurance.com, and it opens up a page to give you auto-insurance quotes. Wait, that's not what you're after.
With the demand for premium apparel brands increasing in the metropolitan cities, Bangalore-based Madura Garments, which has international brands such as Louis Philippe and Van Heusen under its fold, has plans to expand its network of exclusive outlets in high streets and malls.
The Manpower Employment Outlook Survey for the first quarter of 2007 revealed that the job market in India is expected to remain extremely vibrant. Of the 27 countries and territories surveyed globally this quarter, the hiring intentions continue to be strong in India with an overall Net Employment Outlook of over 39%.
Beam Global Spirits and Wine has entered a new category in the Indian spirit market with the introduction of an Indian Made Foreign Liquor (IMFL) brand, Whisky DYC. With this launch, Beam Global is addressing a gap in the market between the premium and semi-premium IMFL price segment.
Media e2e, Oracle India and Wipro Infotech have announced the formation of a Media Technology Consortium to address the growing technology requirements of the media and entertainment sector.
Marching Ants and Quasar, the offline and online creative agencies, respectively, of Reliance Entertainment’s Zapak.com have been busy creating the right buzz for the gaming portal. What’s more, Zapak has now got some star power in the form of Salman Khan, its brand ambassador.
WorldSpace has added another channel to its bouquet of offerings. This time it is a 24-hour Gujarati channel called Radio Umang. With this latest addition, the satellite radio station now has nine regional language channels in the country.
Advertising Club Madras has some grand plans to celebrate its Golden Jubilee. This includes a two-day international convention – ‘Advertising Future Shock III’ – which will be held on January 21-22, 2007.
Putting an end to speculations that have been doing the rounds in the industry, Charulata Ravi Kumar has confirmed that she is moving out of 141 Worldwide and Bates Enterprise.
The music channel domain has been seeing some action in recent times. Close on the heels of the launch of Music India, film production and distribution company K Sera Sera, too, has forayed into the domain with its new music channel ‘Lemon’.
The Manipal Group has appointed O&M as the advertising agency for Manipal Education following a multi-agency pitch. Though the size of the business has not been disclosed, it is expected to be considerable.