Dainik Jagran is gearing up to launch its compact daily, Inext, in mid-December. The daily has been targeted at the Generation Next in the 18-34 age group, SEC A and B1 audience. The paper would initially be launched in Kanpur and Lucknow. There are plans to have around 30 editions of the daily by 2007-08.
Infomedia India Ltd has announced a strategic alliance with Disney Publishing Worldwide India, a division of the Walt Disney Company India, to launch ‘Disney Adventures,’ an international tweens and kids’ magazine, in India.
Marketers seeking a techno-savvy, multi-generational audience in our age of media fragmentation need look no further than the typical American family.
Coca-Cola India is debating the possibility of launching its hot beverage brand Far Coast in India. While it may still take some more time, the cola major plans to enter the freshly brewed hot beverage market in India through bars that will serve tea, coffee and cocoa products.
Unilever group CEO Patrick Cescau had one cryptic but telling message for India as a market. "I want India to be for Unilever what China has been for the other company," he said in an oblique reference to the role India's giant Asian neighbour has played in the fortunes of Procter & Gamble, Lever's great rival.
NDS, a technology solutions provider for pay TV services, has expanded its operations in India by setting up an office in Mumbai. This is their second office in the country after an R&D centre in Bangalore. The company currently provides its services to Tata Sky and Hathway digital cable TV operations.
No, it’s not the venerable British daily, but the celluloid adventure saga of two brave soldiers. It is perhaps one of those rare occasions when the Indian Navy has got involved in the launch of a movie. Launched under the Buena Vista International banner, ‘The Guardian’ is being distributed in India by Sony Pictures Entertainment.
There was a dip of 8% in IT sector ad volumes during Jan-Oct ’06, with Desktops and Laptops/Notebooks contributing a big share of the advertising. South zone publications had the highest share of IT advertising. Among Newspapers, the advertising was skewed towards ‘General Interest’ dailies. HP was the top IT sector advertiser.
Atul Gupta, Marketing Head, Yamaha Motor India, has quit after spearheading the bike major’s marketing initiatives over the last two and a half years. He is expected to finalise his next assignment soon.
Triton has bagged the creative duties for painkiller and flagship brand of Paras Pharma, Moov. The incumbent agency is O&M, which will continue handling the brand till the end of this fiscal. Triton will take over from O&M only from April 2007. Munawar Syed, Director of Triton, has pegged the account size in the region of Rs 12 crore.
MIH India, the Indian arm of South African media company Naspers, has bought Bixee.com and Pixrat.com, both part of RHR Networks and founded by ex-Yahoo employees Rajesh Warrier and Ruban Phukan. With these acquisitions MIH has added strategic properties and technology to capitalise on India’s growing Internet market.
Specialty media house CyberMedia has acquired 49 per cent stake in Publication Services, Inc (PSI) through its wholly owned US subsidiary, CyberMedia India LLC. CyberMedia has an option to acquire 100 per cent stake in PSI in three years’ time.
Condé Nast is ready to begin its India operations with the launch of Vogue in Autumn 2007. Jonathan Newhouse, Chairman, Condé Nast International, made the announcement and had unveiled the names of the top management team for India.
Triveni Group is reviewing its communication duties and has called for a pitch for creative, media, BTL and PR agency. Gaurav Garg, the Group’s Corporate Communications Head, has confirmed the development and put the communications budget at around Rs 10 crore.
Within days of its launch in India, Tequila\India, the interactive arm of TBWA\Worldwide, has won the creative and media account of online movie rental company Seventymm Services Pvt Ltd. Agency sources put the account size at around Rs 7-8 crore.