It's no secret that consumers in droves are tuning out ads using TiVo or DVRs. This is forcing the networks to try all kinds of new distribution models. Of course, in some cases these accompany ad-supported, on-demand full streaming of shows. Though the various models differ, they share some things in common.
FMCG major Hindustan Lever (HLL) expects the share of its business from organised retailers to go up from the current 3% to 35% in the next few years.
Indian biscuits major, Parle Products had to exit the atta market recently after failing to cash in on its brand equity and distribution network in the foods market.
MagicBricks.com, a property website promoted by the Times Group, has launched an SMS initiative called ‘Magic SMS’ which allows users to send SMS queries to individual property sellers, agents, builders, developers and buyers regarding listings on the website.
Indian football website IndianFootball.com has formed a partnership with international football website Goal.com under which the latter’s Indian version would be powered by information from IndianFootball.com.
POGO Amazing Kids Awards 2006 has added another initiative to engage its young audience. One lucky kid, who correctly guesses the winners of the Awards and votes for them across eight categories, will win an exclusive Maruti Swift custom designed by Dilip Chhabria.
Triple Ess, Bangalore has completed a decade of operations and is in a celebratory mood. The agency that began with just two clients in 1996 today has an impressive client roster to boast of, including the likes of Ernst & Young, Maruti Udyog, Philips Electronics and STPI. The agency is also ranked among the top 100 in India.
STAR has announced the launch of its two channels – STAR One and STAR Gold – in the UK on the Sky digital TV platform. With this, STAR now has four channels, the other two being STAR Plus and STAR News, beaming across the network in UK.
The Confederation of Indian Industry (CII) is organising a seminar on ‘Brand Building’ in Ahmedabad on November 28. The seminar, which revolves around the theme of ‘Achieving success through Brand Building’, has attracted some of the best minds in the industry and academia for interactive discussions and debates.
Ogilvy Public Relations India has won a Gold at the PR Week Asia Pacific Awards 2006 for their CSR campaign for Amara Raja Batteries Ltd. Titled ‘Plural Power for Rural India’, the campaign bagged the Gold in the Corporate Communications category.
The Delhi High Court has issued an order restraining all cable operators from unauthorised telecast of the ongoing India-South Africa cricket series. The Court passed the order hearing a petition filed by ESPN-STAR Sports, the official broadcaster of the Series, against 66 cable operators across the country.