MTV Networks had announced the launch of two of its brands – MTV and Nick – in Pakistan. While MTV is being launched through a licensing agreement with Indus Media Group (IMG), Nick would be distributed in Pakistan by ARY Digital Network.
In a high-stakes pitch that could shake the standings of the largest media buyers and see one of the world's biggest ad spenders upend its marketing mix, Johnson & Johnson is preparing a global review of its $2.5 billion to $3 billion global media account.
The business of shaping up is finally taking form. As India faces the worrisome prospect of becoming the diabetes capital of the world, a whole lot of healthcare chains and FMCG companies are waiting in the wings with a slew of new products to target the diabetic adult and overweight children.
This year’s Teacher’s Achievement Award in the Communications category is set to go to an advertising professional. All the five nominees are outstanding creative professionals.
Vishaka Communications, a Delhi-based communication consulting house, has been assigned the creative and media mandate of Neva, one of the market leaders in thermal wear. Neva is part of the Rs 300 crore Duke Group.
BBC World has signed a new deal with the Ministry of Tourism to showcase its Incredible India campaign. The commercials will be on air till March 2007.
It may be too soon to celebrate Valentine’s Day, but for SAB ‘V’ Day is already here. The channel has undertaken a unique outdoor initiative for its show ‘Mohalla Mohabbatwala’ that involves heart shaped balloons and the colour red, so strongly associated with Valentine’s Day.
Whenever one has to cite an example of good versus evil it has always been the epic battle between Lord Ram and Ravan. Yet not many are aware of the background of the ruler of Lanka. Zee’s new series ‘Ravan’, which premiered on November 18, traces his journey from ‘Mahamanav’ to ‘Mahadanav’.
Times Now has added more variety to its weekend offering with the launch of two new shows – ‘High Life’ and ‘Take a Break’. The two new shows on lifestyle and travel attempt to be experiential for the viewer.
Precision PR has recently won the accounts for Mobile Mantra, Sahara Computers and Paras Hospitals. Precision PR has been roped in to improve their media communications and marketing strategies. With these three accounts, the agency now has 18 accounts.
Corbis, one of the world leaders in stock photography, has marked its entry into the Indian market. The company has entered into an exclusive partnership with IndiaPicture.com. In an exclusive interaction with exchange4media, Steve Davis, President and CEO, Corbis, reveals the company’s India plans.
Considering the growing dissatisfaction among consumers, the Telecom Regulatory Authority of India has come out with a Consultation Paper with the aim of reducing the bulk of Unsolicited Commercial Communications (UCC). UCC includes telemarketing calls, SMSes or other commercial or marketing messages.
Maxus Interaction has recently launched Blue Casting (Bluetooth Marketing) for the India markets. It uses Bluetooth technology for sending promotional material to the potential consumer’s mobile handsets. With this, yet another spectrum of mobile marketing has been added.
Girish Shah has put in his papers as Head of Marketing at the high-profile Kingfisher Airlines. Though his next destination is not known, it is believed he is headed for a significant role in brand management.
IMRB is launching its Qualitative Syndicated Research division. India’s biggest and oldest market research agency has taken the initiative to delve deeper into the Indian rural market with a study titled ‘The Great Indian Rural Mind Map’.
Avijit Dutt has quit Adcon, a creative and media agency owned by Arindam Choudhary, Head of Indian Institute of Planning and Management, and has joined Haier Mobiles as Head of Marketing, Asia Pacific. He will be based in Delhi and would handle the advertising, PR and marketing communication activities of the company.
Prachar Advertising has added the media duties for Euro Batteries and Delhi-based Salasar Mega Stores to its kitty. Euro Batteries is pegged at Rs 6 crore, while Salasar adds another Rs 3 crore to jointly give an additional Rs 9 crore to Prachar’s billings.
When the management of Clear Channel, the largest FM radio player in the US, was declaring its intention to sell 448 of its 1,110 FM stations, its President of International Radio business, Bob Cohen, was in Delhi and Mumbai, meeting industry players and government officials ‘educating’ himself about the ground realities in this part of the world.