Eastman Kodak Co. has awarded its $100 million-plus media-buying and -planning account to MindShare Worldwide and WPP Group sibling Neo@Ogilvy, the direct and digital media-buying unit of Ogilvy & Mather Worldwide.
In a bid to connect with today’s wired generation, Whisper has gone beyond the traditional forms of communication and gone interactive. The feminine hygiene brand has launched an interactive online community called BeingGirl.co.in for teen girls to share their joys and anxieties and get solutions to their growing up concerns.
Top bike manufacturers in the country are sweating it out to establish the battleground of the future. The fight is over a mere 25cc. At present 65% of the Rs 33,000-crore Indian two-wheeler market is dominated by the sale of 100cc, four-stroke motorcycles. With market No 2 Bajaj, threatening to storm this bread and butter 100cc segment in the next two years with a different technology platform, the industry is anticipating a seismic shift.
Vodafone and Yahoo! have formed a strategic alliance to pool their expertise to create an innovative mobile advertising business that will enhance the customer experience on mobile phones while providing both companies with a new revenue stream.
Zee Muzic, the 24-hour music channel from Zee Network, is ready with a new show called ‘B News’, which will explore the heady word of entertainment, starting December 1, 2006 at 8 pm. The new show will be hosted by Nethra Raghuraman and Vikas Bhalla.
Here’s some more good news for music lovers. Bharti Airtel has launched ‘Airtel SongCatcher’ through which one can download a song on one’s mobile phone within 30 seconds. This innovative service completely transforms the way mobile users can download songs of their choice.
With every FM channel out to bank on their choice of music and RJing skills, it has become imperative to go beyond all this to connect with their listeners. Anil Ambani promoted Big 92.7 FM’s contest called ‘Nakli No. 1’ is one such initiative to promote the abundant mimicry talent in India and increase listener participation.
The All India Football Federation (AIFF) and Zee Sports on Friday announced that the Peerless Group would be the title sponsor for the 28th Federation Cup. Zee Sports, as part of its 10-year contract with AIFF, will telecast all the 16 matches of the Federation Cup.
ESPN-STAR Sports is gearing up to launch a new comedy series ‘Full Toss’. A satirical take on the functioning of a fictitious cricket organisation, ‘Full Toss’, will go on air during India’s tour of South Africa on STAR Sports, starting November 22.
Business deals and golf go hand in hand, that’s the premise of NDTV Profit’s new show ‘Business on Course’, which will feature the country’s top corporate honchos on some of the best fairways across the country. Amid discussions on their golf swings and handicaps, the series will also discuss their business strategies.
Niret Alva, co-founder of Miditech, has been selected to represent the Indian delegation at the first Annual Asia 21 Young Leaders Summit in Seoul. The summit involves nearly 200 specially chosen emerging leaders around the age of 40 from various countries and fields ranging from business, politics, media, arts and culture to academia.
La Opala has appointed Hanmer & Partners as the PR consultant agency for their national business. La Opala, which is into manufacturing opal glass tableware, enjoys 60 per cent share of the Indian market.
After spending little over a year with Chennai-based Radaan Mediaworks, Roy Joseph has rejoined Zee News as Vice-president, Operations from November 17. Prior to joining Radaan Mediaworks, Joseph had been with Zee News since 1995 and was part of the team that brought out the first news bulletin from Zee in 1995.
Zee Telefilms Ltd on Friday announced the approval of its demerger scheme by the Bombay High Court. This approval has paved the way for setting the record date for the demerger of the cable and distribution into Wire & Wireless India Ltd (WWIL) and news and regional broadcasting businesses into Zee News Ltd (ZNL).
The Hindustan Times Leadership Summit that got underway in the Capital on Friday has several world leaders, economists, and corporate honchos in attendance. One such distinguished guest is Michael Eisner, former Chairman of the Board of The Walt Disney Company, who shared his mantra on what it takes to become a financial success.
The Effie Awards 2006 were held with much fanfare in Mumbai on November 17. O&M won the Yahoo! Big Idea Chair for the second year in a row for their work on SBI. Lowe, which bagged the highest number of awards, was declared the Effie Agency of the Year, while HLL won the Effie Client of the Year award.