The Indian Newspaper Society (INS) elected its new body late on September 18, 2006. Taking over from Malayala Manorama’s Jacob Mathew as President is Mumbai Samachar’s Hormusji Nusserwanji Cama. Gujarat Samachar’s Bahubali Shah has been elected Deputy President. He takes over from Gulab Kothari, MD of Rajasthan Patrika.
Metrosexuality is dead. Or if it's still alive, no one at today's "The Man Conference," presented by Advertising Age and Maxim, was checking its pulse.
In a bid to generate female footfalls, retail players are coming up with concept malls which would be exclusively catering to women shoppers. The next 2-3 years would see about a dozen malls coming up which would target both house wives as well as working women.
ITC Ltd, which forayed into the branded & packaged foods business a little over five years ago through launch of its `Kitchens of India' brand, is now re-working strategies to go after the mainstream consumers in the mature markets of the US, the UK and Canada.
What do apples and salads have to do with jewellery advertising? The new Tanishq TVC for it ‘Everydays’ range of affordable diamond jewellery takes the green and health platform to connect with its target audience and deviates from the usual emotional or clichéd celebrity endorsement route.
There was a 13 per cent growth in Food & Beverages Print advertising in Jan-Jun ’06 over Jan-Jun ’05. The ‘Tea’ category garnered the maximum 19 per cent share of F&B print advertising, while GCMMF was the top F&B advertiser during Jan-June ’06. Regionwise, northern newspapers carried the highest share of F&B ads.
In a bid to make news more interactive, NDTV is launching a new show on its English news channel NDTV 24x7 called ‘My News’, based on the viewers’ choice of the top 10 stories through SMS poll.
Ushakaal Communications and its subsidiary company, Tandav Film Entertainment, are all set to launch their first feature film, ‘Khosla Ka Ghosla’. The feature film has been shot entirely in Delhi, which is in keeping with Tandav Films’ objective to promote the Capital as a complete alternate destination to shoot films.
With 15 years’ experience in the industry, out of home advertising company AD’s World has come a long way and is now poised to grow even further. With a robust growth of around 120 per cent during 05-06, AD’s World is now aiming to grow around 300 per cent during 2006-07.
The Times of India group will be launching its career supplement, Times Ascent, as a free add-on with The Economic Times in Tamil Nadu and Kerala from September 20. The weekly follows the launch of ET Realty, Auto Mania and Education Times – all fortnightlies, circulated with The Economic Times.
Zee Bangla, the Bengali channel from the Zee stable, has completed seven years. The channel will continue to focus on strengthening its programming and has several interesting programmes lined up.
JWT Delhi has been assigned the creative business for the Hero Honda CBZ. According to industry sources, the account size has been pegged upwards of Rs 10 crore. It may be recalled that Hero Honda had planned to revamp its high performance bike CBZ, which was discontinued in September 2005 due to low demand.
Spatial Access Media Solutions has launched Media Performance Monitor, a subscription based monthly tracking service that helps Indian marketers and advertisers access an independent assessment of the performance of their media plan.
ExpressIndia.com, the news portal from the Indian Express Group, has introduced blogging on its website along with a change in the look and feel and a new logo. It is also in the process of introducing webcasting and podcasting in a few months’ time.
Incorporating brands into entertainment content is the latest mode of brand promotion. Two panel discussions at the BE Summit 2006, held in Mumbai recently, threw more light on the various aspects related to Branded Entertainment.
The BE Summit 2006, which was held in Mumbai recently, was followed by the BE Awards 2006, evaluated by media veterans, which recognised excellence in sponsorship and branded entertainment.