Starcom MediaVest Group has launched Enhance, an ambient asset, navigational signage and retail-branding specialist. Kaushik Chakravorty has been roped in as Country Head.
Short Messaging Services could become dearer with the Telecom Regulatory Authority of India proposing to impose interconnect usage charges (IUC) on every SMS that you send.
Sangeet Bangla, the 24-hour Bengali music channel, has launched the ‘Sangeet Bangla VJ Hunt’, a two-month long event, which was kicked off in May 2006.
After Bollywood movies, Hollywood movies are now joining the race to sign on the right partner to make relevant noise around the new releases. One such movie is ‘Mission Impossible-3’, which has tied up with an array of brands – DHL, Gabbana, Onida, Casio, Coca-Cola India, State Bank of India, HP Petro Smart Cards and Hutch Alive.
Amway has extended its personal care range, introducing three specialty hair care products under the Satinique brand. The company will soon focus its efforts on the sachet format, too, in an attempt to increase trials and market share.
The first ever Global Leaders India Summit, which will be held in Mumbai on November 28-29, 2006, has received confirmed participation from 12 of the world’s most inspiring business and thought leaders.
Leo Burnett’s case study has been selected as a finalist for the second time in a row at the Asian Marketing Effectiveness Awards. Last year, it was the case study of the Congress, while this year it is the study based on advertising for NGO Prerana, an anti-trafficking cell working in the red light areas of Mumbai under the aegis of Leo Hope, the social cell of Leo Burnett.
Buoyed by the recent spate of awards, People Interactive is looking to become dominant players in the media, entertainment, retail, and IT spheres. In an exclusive tete-a-tete with exchange4media, the group’s CMD, Anupam Mittal, shares his vision for the company as well as ways to speed up Internet’s growth in India.
Bates Enterprise has bagged the creative contract of the Asipac Group, which is into property marketing, in a multi-agency pitch held in early May this year.
Colours Multimedia Pvt Ltd, a newly formed publishing house of a Chandigarh-based group with interests in the education sector, has launched ‘Political & Business Daily’, a newspaper from Delhi. Former Financial Express Chandigarh hand, Parveen Modi, has been roped in as Editor of the 18-page broadsheet, which will focus on north India.
Ushak Kaal has bagged the creative duties for Parsvnath Developers Ltd and Sugandh Tea. With these acquisitions, Ushak Kaal has acquired Rs 20 crore of business and is soon expected to add another Rs 10 crore in its kitty through its aggressive pitches expectedly in the branded lifestyle segment.
Rajasthan Patrika, which had launched its Hindi eveninger, ‘News Today’, in Jaipur early this year, is now taking it to Indore, where it will be launched on June 14, 2006.